Why Online Ads Can Be More Of A Gamble Like A Slot Machine

Have you ever heard the phrase, fun is winning and winning is fun? Yeah, I have to admit winning is a lot more fun than losing, especially when it comes to gambling. There is one particular scratch-off ticket, which I am bound and determined to win on, but the problem is I keep losing! Why?…

What is Your 2021 Stimulus Plan

It’s that time of year again… Tax Time. March 15th is the day you have to pay your corporation taxes and on April 15th your personal taxes are due. That made me think, what is my stimulus plan for 2021? Do you have one? If you live in the United States, almost all of us…

Time vs Money – Both Are Limited Resources But What Do You Value More?

Welcome back to the New Reality of work-life in 2021. When I look back, even though it was a very rough year for many, I find myself thinking, “Where did 2020 go?” Actually, I’m kind of glad it went away. I’m sure you are too, but time flies. It’s amazing how fast things move. One…

Up On The Housetop Click, Click, Click – How a Website is like Building A House

Are you starting to get into the holiday spirit yet? If not, let me sing you a little tune. “Up on the house top click, click, click. How a website is like building a house.” I know that’s not how it goes, but that’s what we’re going to talk about today. This idea about a…

Now Is The Time to Start Marketing Your A.S.S. Off

Those of you who know me well, know how much I like acronyms. I used to work for AT&T, which stands for American Telephone and Telegraph. While we were there, we went to the LBR and LGR; the little boy’s room and little girl’s room, not the bathroom. Did you know that my whole obsession…

How To Get Your Content To Win The Election On Social Media

Unless you’re living under a rock or maybe not in America, you’re probably overly aware of the fact that tomorrow is election day. It’s a big national election, and it’s very contentious. Elections have consequences, no matter what side you belong to. In America, we have two sides, Republican and Democrat, conservative and liberal. It…

Finding The Influencers to Make Your Content Go Viral

During this time, we’re spending a lot of our energy trying to avoid a virus. We’re wearing the masks, we’re not going out as much, we’re washing our hands, we’re sanitizing, everything. But in the marketing space, it’s completely the opposite. We want our stuff to go viral. One of the books I’ve listened to…

How To Serve Up Great Content With Marketing Systems

I have a question for you. Do you treat your marketing systems more like a vending machine or a restaurant? A vending machine is pretty simple. People put money in, they get something out, generally overpriced. Usually, it’s candy, cookies, chips, drinks, or whatever. A vending machine has to be strategically placed, and you’re hoping…

How To Increase Your Return On Relationship Investment By Interacting Human to Human

I had someone contact me after reading my first book. It’s called, “It’s Not About You, It’s About Bacon“, but the main concept is “Relationship Marketing in a Social Media World!“. He commented back and said, “You want me to do more networking?” The answer I gave him was “Yes.” He was thinking I meant…

The Pu-Pu Platter and Creating Content Marketing Samplers

I’ve been working on my new book, Toilet Paper Math, and last week I talked about the three Ps of thought leadership. Today I want to talk about pu-pu, or the pu-pu platter of content marketing. Hey, what would a toilet paper book be without a little potty humor? Seriously, though, a pu-pu platter is…