How To Serve Up Great Content With Marketing Systems

I have a question for you. Do you treat your marketing systems more like a vending machine or a restaurant? A vending machine is pretty simple. People put money in, they get something out, generally overpriced. Usually, it’s candy, cookies, chips, drinks, or whatever. A vending machine has to be strategically placed, and you’re hoping…

How To Increase Your Return On Relationship Investment By Interacting Human to Human

I had someone contact me after reading my first book. It’s called, “It’s Not About You, It’s About Bacon“, but the main concept is “Relationship Marketing in a Social Media World!“. He commented back and said, “You want me to do more networking?” The answer I gave him was “Yes.” He was thinking I meant…

The Pu-Pu Platter and Creating Content Marketing Samplers

I’ve been working on my new book, Toilet Paper Math, and last week I talked about the three Ps of thought leadership. Today I want to talk about pu-pu, or the pu-pu platter of content marketing. Hey, what would a toilet paper book be without a little potty humor? Seriously, though, a pu-pu platter is…

Thought Leadership? You Need To Have Purpose, Passion, And A Plan

I had an interesting call with a potential client today. He was interested in extending his reach using social media. Part of the problem was that he has two different lives. He had a life as a financial advisor and a life as a musician/composer. One of the things that we had to immediately come…

How Marketing Should… Connect The Dots To More Sales?

I don’t know about you, but I like puzzles. No, I’m not talking about the jigsaw kind. Those things annoying me. They’re a lot of work. The kind of puzzles I like are puzzle games. I remember years ago getting my Sunday paper, opening up to the magazine, and doing the Jumble every single week.…

Don’t Get Bored Get Focus – Follow One Course Until Successful

This Message Is Brought To You By The Letters R & D I’m assuming at some point in your life you’ve seen an episode of Sesame Street. On Sesame Street, they have a segment called, “Today is brought to you by the letter,” and today this episode is being brought to you by the letter…

Need More Business? How To Listen For Questions And Communicate Answers

If you’ve been listening to my podcast or read my blog before, you know one of my favorite things to do is play golf. Unfortunately, due to a combination of the weather and the current situation with social distancing, local golf courses have been closed. The good news is as of May 1st, Illinois is…

Your Mindset Matters – Posting Positive Messages Helps

Let me start off by saying I’m the farthest thing from a mindset coach. I do have a mindset coach. She helps keep me stay positive and focused on the right direction. One of the things that I do on a regular basis on social media to spread positive messages is a “Quote of the…

Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up

Today, I’d like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you’re asking yourself, “Self, what does toilet paper have to do with online marketing?” I’ll explain, but first let’s look at the history of toilet paper. Have you ever noticed that toilet papers squares, are in…