How And Why To Build A Golden Rolodex

Some of you may be too young to remember this, but I, certainly am not. We used to have this thing sitting on our desk that flipped open. It would either pop open or maybe even roll back into the machine, and it had a little wheel on it. As you turned the wheel, it…

Top 5 Big Mistakes Big Businesses Make On LinkedIn

Today, I want to talk about the five biggest mistakes big businesses make on LinkedIn. This also applies to small businesses, and even solopreneurs. The first thing I will assume is that you have a business page on LinkedIn. The second thing I will assume is that some (if not all) of your employees have…

How To Increase Your Return On Relationship Investment By Interacting Human to Human

I had someone contact me after reading my first book. It’s called, “It’s Not About You, It’s About Bacon“, but the main concept is “Relationship Marketing in a Social Media World!“. He commented back and said, “You want me to do more networking?” The answer I gave him was “Yes.” He was thinking I meant…

Why Building An Audience Is A Moving Target And What You Can Do

Realin In The Years It’s been about eight years since I started my first book. Back then, I created a website called notaboutu.com. That’s where I started building an audience and promoted my first book. Then I used it to promote my second, third, and fourth books. Currently, I’m working on my fifth book. Since…

Romeo, Oh Romeo? How Can I Pitch Thee? Let Me Count The Ways!

Face-To-Face Networking I don’t know about you, but I still find a lot of value in face-to-face networking. I like to get out at least once a week and go to a networking meeting. Meeting new people, learning about new businesses, and learning new things is exciting for me. There’s a lot of interesting people,…

I Almost Died… And How Social Media Helped Me Make It Better!

Two Brands If you are somebody who’s running a business, owns a business, or working in business – chances are you have two different brands on social media. You have a personal brand and you have a business brand. People will form opinions based on what you post in both, but sometimes they merge. A…

How To Make Great Business Relationships… As Easy As 1-2-3

One of my favorite quotes is from Zig Ziglar and it goes like this: “You can have anything in life that you want if you just help other people get what they want.” As content marketers, we have the ability to create great content and deliver it to our clients or potential clients. One of…

Questions? Why Good Answers Lead To Better Questions

The question I have for you today is this: Do you like the Moody Blues? I do. They’re one of my favorite bands. They’re from the 60’s, if you’re not that old. I live in Chicago and we have an outdoor amphitheater called Ravinia. I know there’s lots of them all over the country. I’ve…

Foresight is 2020 – Why You Need To Recommit To Email Marketing

This is part two of my Foresight 2020 series (looking back to forge ahead and make next year the best year ever). I want to explore how and why I think email marketing is going to be bigger and better than ever, next year. Turning Controversy Into Social Capital I don’t know if you watch…