How To Avoid Packing Peanut Messages That Hurt Your Brand?

On-Demand We live in amazing times. Think about it; anything you need can be delivered to your door. If you need any furniture, you can call Wayfair; Wayfair has just what you need. Great brand, right? Think about Amazon. Amazon sells you a membership where you can get two-day Prime delivery at no charge, and…

Why Social Media Is A Bet You Can’t Win… What You Can Do About It?

Today I wanna talk about why social media is a bet you can’t win and what you can do about it.  A lot of people are betting their businesses on social media. I was in a client meeting where they were asking, how do we increase more sales from Instagram?  Well, you have to drive…

What Can You Do With Your LinkedIn Connections?

80% Failure Rate If you’re like a lot people, you’ve made New Year’s resolution. Well, it’s the first week of February, and I’m sorry to report but chances are about 80% of you have failed already. 80% of New Year’s resolutions fail by the second week of February. So the odds are against you, but…

5 Main Reasons Why Marketing May Be Failing You?

I was watching TV and 60 Minutes came on, and there was this really interesting story about a couple in Michigan that made 24 million dollars on the lottery. Of course, you’re going, “Well, somebody won the big ticket.” No, they did it over years in small increments, and it was fascinating the way they…

The Lost Art Of Integrity… Is Character More Important Today?

Every once in a while I get together and have a coffee with my mentor. His name is Al. We sit down and I usually get to ask him a lot of questions and I try to learn from his experiences and knowledge and try to get my mindset right. One of the thoughts that…

What Does Beer and Social Media Have In Common?

Let me ask you a question. What does beer and social media have in common? The answer to that question is you rent them both, and when combined can be very dangerous. What I mean by renting beer is you don’t necessarily own it. I’ll let you figure that one out, but as far as social…

NO… A Social Media Post Can’t You Make Money… and Here’s WHY!

Today I want to talk about social media. One of the questions I get all the time is, how do I post to make money? My answer today is, no, a social media post will not make you money, and here’s why. What I’ve Learned In Over 14 Years… What I want to cover is…

Should You Be Using LinkedIn For Your Business And Why?

So, I have a question for you. Are you using LinkedIn for your business? If not, why not? Well, who’s on LinkedIn? I guess that’s the big question that everybody wants to know, and really, if you’re doing business with other businesses, so, you’re doing what we consider to be B2B networking, then LinkedIn is…

Should You Join Facebook Anonymous? “I Am Addicted To Facebook!”

Facebook Anonymous So I just got back from my weekly Facebook Anonymous meeting. It’s kind of like AA for people on Facebook. You stand up and you say, “Hi, my name is Brian Basilico and I’m addicted to Facebook.” I’m just kidding. But I really think we need to start a group like that. When…