How Using Mixed Emotions Can Emotionally Charge Your Marketing Messages

I recently had an interesting call with a potential client where we went back and forth getting to know each other. In the process, she said to me, “I want to be upfront with you and let you know that I’ve had some bad experiences with people doing lead generation for my business.” And I…

To Be A FRESH Content Creator – You Need to Be A Consumer First

Every Monday morning, I face the same dilemma. What is relevant content to create this week? What should I create for my podcasts, for my blogs, for all the other things I have to do this week? I like to think of each day of the week as my theme days. Monday is marketing Monday.…

Don’t Be an Icky Guy (or Gal) Find Your Purpose with Ikigai

How Are You Doing? I want to ask you a question. How are you doing? It’s been a year since we started to lock down and be stuck in our own environments. I’ve been working from home for a long time but I do miss getting out and having coffees and going to networking groups…

Don’t Be An Inbox Clogger – Email With A Purpose

A while back, I was talking about getting your email organized. There are people out there (maybe even you) who have over 8,000 emails in their inbox. But I don’t want to talk about your inbox. Today, I want to talk about your outbox, or more specifically about broadcast email in business and how to…

Using Your Inner Crystal Ball With Your Marketing Strategy

There are so many tools out there to help you set up your marketing. You can use a marketing calendar, marketing programs that allow you to schedule out email and social media for months, but what is often missing is the strategy that pulls it all together. What happens is that people tend to use…

Why You Want To Be The Problem Child

I don’t know if you have any brothers or sisters or where you fall in the birthing order. I happen to be one of three. There’s my older sister, my middle brother, and I’m the baby. What I want to talk about today is why you want to become the problem child. And we’re going…

The Three Headed Marketing Success System

Occasionally I talk to these businesses that tell me, “You know what? We like what you have to say, but we’re just going to hire a marketing person.” The question I ask them, which usually gets them to stop and think is, “Which one? Are you going to hire an SEO person, web guy, email…

Yes And vs Yes But – When to Let Go Of Your Buts

Today I want to talk about the word “YES”. Now the word yes alone is a very positive word but, a lot of times the word yes has an addendum to it such as yes and, or yes but. Today I want to help you know when you should be letting go of your buts…

Time vs Money – Both Are Limited Resources But What Do You Value More?

Welcome back to the New Reality of work-life in 2021. When I look back, even though it was a very rough year for many, I find myself thinking, “Where did 2020 go?” Actually, I’m kind of glad it went away. I’m sure you are too, but time flies. It’s amazing how fast things move. One…