How Marketing Should… Connect The Dots To More Sales?

I don’t know about you, but I like puzzles. No, I’m not talking about the jigsaw kind. Those things annoying me. They’re a lot of work. The kind of puzzles I like are puzzle games. I remember years ago getting my Sunday paper, opening up to the magazine, and doing the Jumble every single week.…

Don’t Get Bored Get Focus – Follow One Course Until Successful

This Message Is Brought To You By The Letters R & D I’m assuming at some point in your life you’ve seen an episode of Sesame Street. On Sesame Street, they have a segment called, “Today is brought to you by the letter,” and today this episode is being brought to you by the letter…

Embrace Disruption By Changing The Way You Think About Change!

Recently, we had a little bit of disruption here at the Basilico domicile. That’s got me thinking about how we can embrace disruption by changing the way we think about change. Broken & Fix It! A few months ago, our clothes dryer broke. It’s not like any of us love doing laundry, but, when your…

What’s Next? Stop Reinventing When You Can Easily Pivot?

What’s Next? I want to talk about “What’s Next?”, or  “Stop Reinventing When You Can Easily Pivot.” In preparation for my 500th podcast episode which is coming up 9/9/19, two things happened. Number one, I did a Facebook Live with somebody else who is actually having her 500th podcast on the same day. Her name…

There Is An Easy Button to Success, But Can You Afford It?

  One of the things in business that people are always looking for is an easier way to do things. The better way to do things. They’re always looking for something new, but what they really what most is an easy button. Well guess what? I have one sitting right on my desk, and here…

What Can You Do With Your LinkedIn Connections?

80% Failure Rate If you’re like a lot people, you’ve made New Year’s resolution. Well, it’s the first week of February, and I’m sorry to report but chances are about 80% of you have failed already. 80% of New Year’s resolutions fail by the second week of February. So the odds are against you, but…

The Big Lie That Limits Your Business Growth?

I want to talk about the big lie that limits your business growth. People are always looking for the magic bullet, the easy button, something simple that they could do that’s going to change the course of their business. The lie people tell themselves is, “If I could just….“. People ask themselves this question all…

Why Your Story Matters? Marketing Is Easy and Strategy Is Hard!

I want to let you know that your story matters. And how you tell it can be a subtle difference between marketing and a strategy. Marketing is easy; strategy, not so much. The reason I bring up this topic is I had a conversation with a client, actually maybe a past client. It’s hard to…

What Is a Marketing Strategy and Should You Want One?

Today I want to talk about marketing strategy and why you should want one. I was talking with a client. I do a lot of one-on-one coaching and somebody contacted me and wanted to learn how to market themselves better. So during the discussion, she said, “Hey, I’ve got about 100 followers on Instagram, and…