How often do you find yourself getting ads for something that you just searched for? It can be both creepy and annoying. Since the weather is so much better here in North Carolina than in Chicago, I have been lucky enough to play 20+ rounds of golf since January 1st. The golf here, especially in…
In the final parts of the series, I wanted to show how and why following traditional marketing thinking can hamper your success in B2b marketing. B2b marketing differs from consumer marketing because it’s more relational than transactional, and it often takes longer to go from awareness to trust. That means that there are more steps,…
In part 1 of this series, I hinted that in this post I was going to outline a system we are working on that helps capture data from visitors in a way that traditional methods are either missing or lacking. I decided that before I devolve the system, I should add a little context as…
In our last house, we had a small problem. Mice! It was mainly during the colder months, but it was still a problem. We had something they wanted: warmth and food. Our garage became a temporary safe haven and their instincts told them it was safe and inviting. My wife Kim is a bird person…
Let’s face it… procrastination and perfection have a purpose, but they pause progress. Progress is perpetuated by the processes you put in place. But all too often, we can put progress in purgatory by procrastinating or perfecting our processes. Do you know what phrase causes consternation constantly? “That’s not how we do it here!” Purgatory…
One of the best ways I know to meet people is to join groups and volunteer. That’s how I became a speaker at various events. It’s also how I am quickly building my network in my new location in Raleigh, NC. Before I even moved here, I joined the AMA and was invited to be…
I have often heard that the clock is set back one hour in the fall and your scale should be set back 10 pounds during the Holiday season. ‘Tis the season for holiday parties. There are cookies everywhere. There are cookie exchanges because you can’t get enough. You can’t eat all your own cookies (well…
You have undoubtedly heard the saying, “You can’t teach an old dog, new tricks.” It is true that younger minds are more open to new concepts and more pliable. But that does not mean that older minds have to be ridged. As a matter of fact, minds are amazing things. The more you stimulate them,…
Have you ever watched a TV show or movie and had a hard time trying to follow the plot? It’s especially annoying when people you know, like, and trust, say “What a great show! (or flick).” It kinda makes you feel like you are not hip, or as with it as they are if you…
It’s been over 22 years since we built and bought our last home. Over that time, technology was whizzing along while our home and appliances lived in the early years of the 20th century. This was pre… Amazon, Google, Facebook, iPhone and so much more. How time has flown by, but most of the tech…