Turbo-Charge Your Sales Engine in 2022 – Going Fishing

This is the third installment in a four-part series on using marketing to power your sales engine. You can read the first post, here and the second post, here. In this post, we’ll cover staying relevant and creating awareness through consistent engagement. In our final installment, we’ll explain how to actively engage your clients and…

Turbo-Charge Your Sales Engine in 2022 – A Simple Truth

This is the second installment in a four-part series on using marketing to power your sales engine. You can read the first post, here. In this post, we’ll cover what exactly successful companies do to thrive during times of chaos. Next, we’ll cover staying relevant and creating awareness through consistent engagement. In our final installment,…

You May Want Leads… But What You Really Need Is Prospects

Make It STOP! I was sitting down watching some TV with my wife and she pulled out her cellphone and said, “Can you help me?” And I said, “Sure.” She opened up her email and said, “Why am I getting all these?” When I started looking at what she meant by these, it was a…

How Will Changing Your Marketing… Actively Improve Your Sales Success?

Old & New Dogs… Tips & Tricks A while back, I had a client who asked me to come in and teach their sales team about using LinkedIn for sales success. I showed them all of the basic things they needed to know, why they should use it, how to set up their profile, how…

The Bento Box And How To Bite Size Your Marketing Message

The Lunchbox When I was a kid, one of the proudest days of any school year was showing up with that new lunchbox. It was a little metal box that mom would pack a sandwich and maybe put an apple in, and maybe some chips wrapped up in tinfoil. And then you’d have a thermos,…

Why Social Media is NOT Effective As Advertising (Well Sort Of)

Today, I’d like to talk about a trend I’ve observed. It’s a trend that’s turning into an engagement epidemic in social media. It uses polls and questions to try to create more attention, thinking that will create more sales. Some of these polls will get a thousand people to check one of the boxes, but…

Want Clients To Really Take A Look? Put It In An eBook

70247 vs The Peanut Butter Elephant Let me ask you a question. What would you remember better, the number 70247 or an elephant eating peanut butter? Now, chances are, you’d have an easier time remembering the elephant because it is a visual and it also involves multiple senses. You may love or hate peanut butter,…

Critical R.A.C.E. Theory and How To Win With YOUR Business

Today I want to talk about critical R.A.C.E Theory. Now I’m not talking about the kind of Critical Race Theory that’s taught in institutions. I am not talking about anything political or even something that has to do with NASCAR. Nope. The critical R.A.C.E Theory I’m talking about today has to do with the acronym…

Content Marketing Trends – Is Your Business Chasing The Wrong Ball?

I don’t know about you, but I get inundated with people pitching me online. It’s something I call the connect and pitch. Somebody connects with you and they may wait a week or they may just jump right in and ask, “How are you doing?” You know it’s coming and then boom, they hit you…

How Can A Great Marketing System Overcome Disruption In Business?

Disrupting Disruption Today I want to talk about a great marketing system can overcome disruption in business. Now, I don’t know about you, but I’ve seen a lot of disruption over the last handful of years. I was in a networking meeting this morning with a handful of people. And one person said, “I really…