How to Overcome FEAR with Content Marketing HOPE

Our Noisy World We’re living in a noisy world. We’re living at gigabit speeds, a world of rapid change. Back in the ’70s, we used to see between 500 to 1,500 ads per day. In 2020, we see between 5,000 and 10,000. That means messages are coming at us at a rapid speed. Our TVs…

Thought Leadership? You Need To Have Purpose, Passion, And A Plan

I had an interesting call with a potential client today. He was interested in extending his reach using social media. Part of the problem was that he has two different lives. He had a life as a financial advisor and a life as a musician/composer. One of the things that we had to immediately come…

Want More Business? Give 100% And Expect Nothing In Return

Today I want to talk about business. I know you’re saying to yourself, “Self, doesn’t he always talk about business?” And the answer is, YES. Earlier this year, some businesses came to an abrupt stop. For those of us who are lucky enough to keep busy with work, chances are we’re not doing the exact…

Don’t Get Bored Get Focus – Follow One Course Until Successful

This Message Is Brought To You By The Letters R & D I’m assuming at some point in your life you’ve seen an episode of Sesame Street. On Sesame Street, they have a segment called, “Today is brought to you by the letter,” and today this episode is being brought to you by the letter…

Need More Business? How To Listen For Questions And Communicate Answers

If you’ve been listening to my podcast or read my blog before, you know one of my favorite things to do is play golf. Unfortunately, due to a combination of the weather and the current situation with social distancing, local golf courses have been closed. The good news is as of May 1st, Illinois is…

Why Hiring A Good Content Writer Is Great For Business

Spring is here. Spring has sprung. The trees are blooming, noses are running, and so am I! I’m finally back to jogging. It’s a nice, warm, 60 degrees here in Chicago. When I do my run, I have one path that I follow most of the time. I call it the Flashdance Girl, because when…

Your Mindset Matters – Posting Positive Messages Helps

Let me start off by saying I’m the farthest thing from a mindset coach. I do have a mindset coach. She helps keep me stay positive and focused on the right direction. One of the things that I do on a regular basis on social media to spread positive messages is a “Quote of the…

Social Media Is The Cocaine of Content… It’s Free To Get You Hooked!

Let me ask you a question. Have you ever gotten emotionally charged from a Facebook post? Well, of course, you have. We all have. If you haven’t, check your pulse, because that’s just what it does. It keeps us engaged by getting us emotionally charged. In an interview coming up with Brian Kinghorn, who teaches…

How Building Trust Is Important To Sales

Happy New Year! We’re at the door of 2020 and this is the last of my posts in the Foresight is 2020 series. Today I want to talk about how building trust is important to sales – especially in this upcoming year. Recently, I had a new customer contact me. They wanted to figure out…

Foresight is 2020 – What You Need To Do NOW To Get Your Website Ready

For the end of the year, I wanted to do a series called Foresight 2020. It’s based on hindsight 20/20. In other words, we can look back and see what happened. I want to focus on looking ahead to next year to make it the best year possible. The Twilight Zone Let me start with…