How Building Trust Is Important To Sales

Happy New Year! We’re at the door of 2020 and this is the last of my posts in the Foresight is 2020 series. Today I want to talk about how building trust is important to sales – especially in this upcoming year. Recently, I had a new customer contact me. They wanted to figure out…

Foresight is 2020 – What You Need To Do NOW To Get Your Website Ready

For the end of the year, I wanted to do a series called Foresight 2020. It’s based on hindsight 20/20. In other words, we can look back and see what happened. I want to focus on looking ahead to next year to make it the best year possible. The Twilight Zone Let me start with…

How The Death Of A Pet Can Make Social Media And The World A Better Place

I have some sad news to report. Our beloved dog, Buddy Guy, crossed over the rainbow bridge last Monday. I wanted to use this opportunity to discuss how the death of a pet can make social media and the world a better place. It’s hard to lose anyone. As a matter of fact, over the…

Relationship Capital Investment Can Create Greater Interest?

Relationship Capital Investment Can Create Greater Interest?

A few days ago, I got a message on LinkedIn from a guy named Daniel. He said, “Hey, I just flew back into Chicago and I read your book and I loved it and I want to take you out to lunch to thank you for all the great insights.” I said to him, “I…

How Ordinary People Help With Your Zone Of Genius

How Ordinary People Help With Your Zone Of Genius

How can ordinary people help you find your zone of genius? History Lessons My wife and I were watching a movie this weekend. It was The Darkest Hour. Now, I don’t know about you, but I barely remember my history classes from high school, and we certainly did not learn anything about other countries’ history…

What's old is new again: Don't Mummify your content. A couple views mummys.

What’s Old Is New… Don’t Mummify Your Content!

So while watching some TV this weekend I came across a couple of very interesting stories. One of them was that they found new mummies. Yeah, they found them in Egypt buried somewhere, and I guess they were priests or something. They weren’t famous like Cleopatra or anything like that, but it was still pretty…

Social Media • The Marketing Trifecta • And A Pyramid Schema (It’s Really A Sales Funnel)

Eatin’ Meetin’ The other day, I was out having an evening meeting with a client/friend. We were supposed to go golfing, but it was a little cold in the morning around this time of year. So anyway, we’re eatin’ and meetin’ at this place called Egg Harbor in Geneva, Illinois, which is not very close…

Content Marketing And Making The Customer The Hero Of You Story

I’d like to talk to you about content marketing, but more specifically, I want to talk about making the customer the hero of your story. Now, I am sure you have gone to websites and you start reading the copy and you see somebody saying, “We have won such-and-such awards, and we have done so…

Why Do Content Marketing? It’s all In The Numbers!

I don’t know if you’re on LinkedIn, but you probably get this all the time: somebody connects with you and then immediately messages you. Some of the people are just straightforward and say, “Hey, nice to meet you, looking forward to get to know you.” And that’s the right way to do it. But the…