Today I want to take you back to the future. Well, not really. I want to talk about the movie, Back To The Future, and Back To The Future II. In the movie, Back To The Future II, Marty McFly and Doc Brown travel to 2015, but in that movie, they got a few things…
You may or may not know what a hashtag is, and I’ll explain that a little later. But to put it in some context, when I was a kid, hash was something that we served up with breakfast. Usually it had corned beef and potatoes in it. Then sometimes, we’d even eat it for dinner.…
Today I wanna talk about why social media is a bet you can’t win and what you can do about it. A lot of people are betting their businesses on social media. I was in a client meeting where they were asking, how do we increase more sales from Instagram? Well, you have to drive…
Once again, we’re digging deeper into our perfect marketing strategy for your business. This post is about social proof. What I’m really talking about is social media. It Starts At Home You can have a story, but a story in a box does no good. Nobody sees it, nobody interacts with it, so having a…
Today I want to talk about social media. One of the questions I get all the time is, how do I post to make money? My answer today is, no, a social media post will not make you money, and here’s why. What I’ve Learned In Over 14 Years… What I want to cover is…
My question for you today is: What is more important, a personal or business brand? A lot of people are struggling with this because everybody wants to promote their business, but it’s getting harder and harder to do. That’s because social media platforms, and really the internet in general, is a lot more focused on…
Later this week, I’m teaching a three-hour social media bootcamp, and the goal of this bootcamp is basically to explain, in some detail, the primary social media platforms that everybody should or could be on. The first thing I want to state is that not every social media platform is right for everybody, and a…
Engagement Is Not Just A Marriage Proposal I remember the day I got engaged to my wife like it was yesterday. It took a village. My friend from work was having a party. When I told her I was planning to get engaged, she brought in a team and we created a plan. We were…
I don’t know about you and how long you’ve been running your business, but my business started in 2001. This is about 16 years I’ve been doing business. Over the course of that time, I’ve accumulated a lot of assets. Some of it’s hardware, software, what have you. Some of it’s obsolete, but I can…
One of the things that I do is a lot of teaching and a lot of training. I do this thing called a social media bootcamp where I get a bunch of people who are small businesses or from local businesses and bring them into a room, and I spend three hours teaching them about…