How-To Embrace Relationship Marketing To Expand Your Business

Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s really focusing on customer relationships and not just…

Are You Connecting With The 6 Right People?

A Well Deserved Break Last week I took a mini vacation from blogging, podcasting and many other things. I did this because I was at a conference, down in Atlanta, called NAMS (novice to advanced marketing systems). Some of you may not have called that a vacation, but to me I just need time to recharge my batteries and…

What Does Golf Have To Do With A Marketing Strategy That Works?

I Love Golf! It’s a simple game, where you try to hit a little, white ball into a little cup in the ground hundreds of yards away. Sounds simple, right? Trust me, it is not. The average golfer shoots 100 (on a par 72 course) meaning golfers make an average of 28 mistakes per round of 18…

The Transformation Of Twitter

People have a love/hate relationship with Twitter. I can tell you that kids left Facebook in droves and headed to Twitter, because their mothers were logging on to Facebook. The people who love Twitter are tech savvy and like the quick messaging platforms. The people who hate it just don’t understand how the platform works. With the…

Blabbing About Blab! New Video Marketing Tools

Back in the old days (1980’s and 1990’s), producing a video took a lot of technology and talent. Today, it still takes talent (maybe you and a guest), but the technology thing has gotten a whole lot easier. YouTube brought personal video into the mainstream, to the point that people have their own channels today.  These people…

Your Text Is Calling … And It Wants to be Copy-RIGHT!

I’m sure you have heard the phrase “A picture is worth a thousand words”, however, I am also sure, that if you just describe each picture with 1000 words, you will bore people to tears. Pictures and words work hand in glove … especially on the Internet. Ultimately, it’s the words that will convince people to buy or not to…