Oh Look … Bright, Shiny Objects!

Are you a slave to beeps, bops, boops, dings, doubts, dees, does and the all-important vibrate? If so, you may be suffering from what is commonly known as Bright, Shiny Object Syndrome! This is not a new phenomenon; it’s been around since one of the first cavemen saw his neighbor making a fire. Those of us in business, who…

Were You Planning For Content Marketing Success?

Are You Resolute? Do you realize that over 50% of Americans make New Year’s resolutions? Do you know that over 80% of them never succeed? So why do most resolutions fail? They fail, because they are usually big overachieving goals like quitting smoking, exercising more, eating better and so on. The people who succeed, understand the difference…

Content First, Marketing Second – What Is Content Marketing?

You’re sitting in traffic or at a stoplight daydreaming about your trip to Mexico, a dream home or maybe that concert you are going to tonight…what happens next? Someone toots their horn, and you feel a mix of embarrassment and anger. People and businesses are constantly doing their best to get your attention, sometimes to wake you up…

Crossing the Moat… What is Internet Marketing?

The Moat How romantic were the Knights of the Roundtable? They knew how to protect their domicile. They had a castle with big walls, and then they dug a moat (a big trench) around their castle. Why? To protect their people and to keep out intruders. Then, they built a drawbridge that could be raised or lowered based on what they wanted to…

Bark Like a Dog or Quack Like a Duck

Do You Quack or Bark? You most certainly have heard the phrase, “If it walks like a duck and quacks like a duck…then it must be a duck.” A duck is very unique, docile and friendly enough to eat out of your hand at the park. Ducks quack. They are relatively harmless, unless they are swimming…

What Do You Want People To Do?

During our radio show on BlogTalk Radio, my co-host Jan Marino said, “I am working on this new word I found in a Jumble…it’s called FOCUS!” In today’s digital world, focus is becoming more and more of a challenge. Most of us carry around a distraction machine in our pocket or purse (I wear mine on my…

Five Ways You Can Generate Better Content

Whether you know it or not… you are generating content. Every bit, byte, and document you use by using a computer, tablet or smart phone is creating data. Every search you do in Google, Yahoo and Bing creates data. Nowadays, even turning your TV on is generating data. And you thought you were just sharing an article on Google+,…

The 7 Internet Marketing Tools Every Small Business Needs

I was at a meeting this week with a new client who had a sixth sense that something was not right in “Internetmarketingville.” The problem wasn’t that they were not being found on the internet, it was that they were not in control of their own destiny because they were NOT paying attention to what was…

FEELING IGNORED? – 10 Confusing Clichés with Social Media

Guilty as charged. Nobody starts out using social networks and gets it right out of the staring blocks. It’s a process. I have been using it for almost 6 years (somewhat of a late adopter in some circles), and I am still learning. The first day I joined Facebook, my cell phone and computer staring dinging like…

Social Media From The C-Suite – Purpose, Process & Profits

Ain’t Nobody Got Time For That I had the pleasure to sit down to breakfast the other day with a friend who is an executive coach. We started talking about social media successes and he expressed to me that quite a few of his C-Level (CEO, CFO, CMO, CIO, CTO, etc) clients understand that social networking and social…