The Killer Website Dream Team

My official title is Director of Direction.  This begets everything from puzzled looks to full out belly laughs. I tell people I got this from working in the Department of Redundancy Department at my last corporate gig. Seriously, if you have ever worked at a large company, you know what I am talking about… we…

The Difference Between Marketing and Relationship Marketing

Have you ever had someone call you who is so sure that their idea is so revolutionary that they feel you have to jump on board? Then they try to convince you TO do it because they feel your passion will be as strong as theirs? When I owned my recording studio, I was constantly…

Customer Dis-Service

Being an internet marketing person, nothing kills business like no internet.  I only have two choices… Evil and the Lessor Evil.  Having tried them both, I chose the faster but less reliable one. I have called, emailed, tweeted, posted on their Facebook page and it’s obvious…  my $200 a month is a drop in a…

Three Questions to Create Engagement?

Tough Questions? We all (well a few of us) make the assumption that …  “Build it and they will come” is no different than “Post it and they will like, comment and share”…  but will they? Then more importantly…  why do we care?  If you are writing a blog or generating new content in any…

3 Ways Social Media is Going Anti-Social

Most all of us has done this…  you show up at the gates of a sporting event, and someone hits you up with an offer?  It’s happened to me at a golf event, golf outing, football, baseball, basketball, hockey game, concert, and more. Someone approaches you and offers an incentive to fill out a form.…

3 Questions About Your Social Media

Broadcast vs Visioncast What is your ultimate goal in business? If you are like most, you measure that through sales.  People say “My business is up (or down) 20% this year” or “My goal is to expand in new markets”. I want to ask you to look through that lens with a slightly different perspective.…

3 Ways to Communicate Better with Customers

The Great Divide Greetings from Illinois.  The land of Lincoln, corn and more. We are not the flattest state in the union, but we are no Rocky Mountain High either.  I have had the pleasure of crossing the Rocky Mountains by car. It is both a beautiful and scary trip.  They are huge and create…

What’s Your Most Important Asset?

You are in one of two camps… A business owner, or you work for one (yes stockholders count). The goal of business is really quite simple, but the execution is a much more difficult equation. The goal is to take in more money than you spend (I will let you in on a little secret……

Promoting a Book – Business 101

I have been running businesses for over 30 years, so I have a bit of experience, but writing a book made me feel like a novice. I look at people like Seth Godin, Chris Brogan, and other people I like and follow and I feel like a neophyte! Then I look in the rear view…

3 Reasons Why Facebook Sucks or Why It Is Still Important!

We all pretty much all want the same thing with on-line marketing.  We want to be heard above the noise, but not considered to BE THE NOISE.  For me recently… writing a book was not enough stress, then you have to market it! What to do?  Facebook? LinkedIn? Twitter? Pinterest? YouTube? Google+? Email? How about…