5 Lessons I’ve Learned About the Conventional Wisdom of Social Networking

Have you ever been to a convention?  I am not talking about a political one (although the logic I am intending to show applies there also), but an industry one.  The goal of a convention for the attendee is to expand their knowledge and horizons, while the goal of the organization is to present new…

3 Reason’s Why YOUR Potential Clients… “Can’t Find My Way Home”

Some of you may be a bit to young to remember the band Blind Faith.  Two of the heavy hitters (and rock legends) in the band were Steve Winwood and Eric Clapton. My band plays one of their hits “Cant Find My Way Home“. When it comes to internet marketing, that’s the way a good…

3 Things I Learned… Writing a Book

Writing a book is like starting a business.  It takes planning, staff, and money.  I just never imagined how much effort, money, and time it takes…  and that has nothing to do with actually putting words to print! After 30 years in marketing, I went into writing my book feeling like a know it all.…

Social Networking – Reception vs Reality – 3 Common Mistakes

There is a lot of noise and distractions out there.  Step back and think about your busy day.  How many unsolicited emails did you get today?  How many did you unsubscribe from?  How many ads did you see in your social media (the paid ones)?  How many ads did you see in your Google searches…

Noise or News? How to Remain Relevant!

I don’t know about you, but somewhere along the way we have ALL became someone to sell to online… as apposed to human connections?  Companies (and certain people) think it’s OK to fill our email inbox, Twitter feed, LinkedIn messages, and Facebook timeline with ads.  Not the paid kind that show up in feeds, but…

3 Ways to Tell If You Have a Great Social Media Post

The answer is Likes, Comments, and Shares.  Next Question? I get those questions all the time.  How do I know when social networking is working for me?  What can I do to get more results? Why the heck am I still doing this?  The key to social media and social networking is being social, networking…

The 4 Most Important Components to a Friendly Website

I’m sure you have read articles about websites that have the words Successful, Profitable, Searchable, Findable, or Killer in the title…  but Friendly Websites?  Com’on…  This is BUSINESS!  Let’s cut to the chase!  Every website has one of two goals… Friendraising or Fundraising.   I know in reality every website is based on both, but…

5 Big Mistakes Made With Internet Marketing

In the dozens of presentations and classes I have given this year, there is a common theme to the questions I get.   There is a lot of conflicting information out there.  No one has all the right answers, but some have the right questions!  That question is, “Is spending all that time really worth…

Social ME-dia vs Social Networking

Rockin’ Robots When I owned my recording studio, we did a lot of cool projects.  I remember one of my favorites was when we recorded the jingle and soundtrack to an animated show at The Enchanted Castle (a local Chuck E Cheese type Restaurant and Entertainment center).  By animated, I mean it was a bunch…

Five Pages Every Website Should Have (Even One Pagers)

I cannot tell you how many phone calls, emails and web inquiries I get on my website or a client website from SEO companies who promise to make a website number one in Google.  I wish I had as many phone calls, emails and web inquiries that ask me “How can I communicate with my…