Fishing for Clients…

When I was a little kid, I loved to go down to the local lake and fish.  Never to eat… just to catch and release.  I used a simple fishing pole, with a simple hook, which I would put wet bread on and tossed into the water. I was lucky enough to catch and release…

Net-Working It… Three Ways Social Media Builds Business

Face-To-Face Networking is a dying art…  or at least that’s how some people treat it. It’s being monetized, sanitized and anesthetized to death.  There is speed networking (speed dating type networking), business after hours, BNI, and a thousand other iterations of trying to get people together to network. Networking is about getting business people together in a…

“Trust Me”… Two Ways to Earn It!

Trust is not something you can buy, negotiate, or or circumvent.  It has to be earned.  Once earned, it has to be nurtured, maintained and re-earned with every transaction, interaction, and reaction. So you may get people to KNOW you, and they may even LIKE you after a certain amount of time, but getting them…

The Microwave Effect…

Remember when you were a kid (I hope so), and you played tag?  It was a fun game where you were deemed “It” or became “It” once you were tagged.  It also included a safe zone that when you were standing in it or touching it, your were safe from being tagged “It”.  Where I…

Getting Heard… Above the Noise?

Being a musician, I have played in bands since I was 10 years old and I have run sound for many others.  There is a reason that you have amps, speakers, mixing consoles, mics and more.  You try to mix the sound so that everything sounds evenly blended. When something needs to be featured (like…

Out with the New… In With the Old

Sometimes we spend so much time trying to grab the brass ring…  we forget to enjoy the pony ride! I grew up on the east coast… and no trip to the Jersey Shore was complete without a carousal ride. There were usually 2-3 circular rows of horses, chariots and other animals like giraffes that you…

Networking… Social Media’s Secret Weapon!

Social Media is often treated as a panacea… the new frontier… the 2nd coming of advertising, but that CANNOT be further from the truth.  please allow me to explain a different take on it! How many of you remember “Up With People“?  Their website describes them as “Up with People is a global education organization…

What’s Your Brand? – Part 3

I am honored to give so many presentations to so many diverse groups. For some reason, I get numerous requests from local Rotary Clubs. They are some of the most friendly, giving and fun people that I have ever met… but they are hungry to learn about the hot topic of Social Media and I…

What’s Your Brand? – Part 2

Social Media Branding and Your Business Today, I met a client at Starbucks who sells and leases commercial real estate, he asked “How can I use Social Media to promote my business?”.  I told him that “You don’t use Social Media to promote your business…  you use it to promote you!”.  I continued… “Your Social…

What’s Your Brand? – Part 1

What’s a Brand? Branding means a lot of things to a lot of people.   A well know version is sticking a hot iron with a rancher’s logo on the back end of cattle, so they can identify them as theirs.  There is also  ‘Business Brand’ which could include a name, logo, slogan, and/or design…