Content Marketing Trends – Is Your Business Chasing The Wrong Ball?

I don’t know about you, but I get inundated with people pitching me online. It’s something I call the connect and pitch. Somebody connects with you and they may wait a week or they may just jump right in and ask, “How are you doing?” You know it’s coming and then boom, they hit you…

Leveraging LinkedIn To Grow Your B2B Business Through Social Networking

I love teaching. I love teaching people about leveraging LinkedIn. One of my favorite, and humbly, one of the best courses I’ve ever created and teach on a regular basis is my latest LinkedIn class. I call it TRIBE. The reason I call it TRIBE is because it’s built around a concept of only focusing on…

Don’t Be an Icky Guy (or Gal) Find Your Purpose with Ikigai

How Are You Doing? I want to ask you a question. How are you doing? It’s been a year since we started to lock down and be stuck in our own environments. I’ve been working from home for a long time but I do miss getting out and having coffees and going to networking groups…

Why You Want To Be The Problem Child

I don’t know if you have any brothers or sisters or where you fall in the birthing order. I happen to be one of three. There’s my older sister, my middle brother, and I’m the baby. What I want to talk about today is why you want to become the problem child. And we’re going…

From Bacon to Beacon… How To Light Up Your Business In 2021?

In last week’s blog and podcasts, I talked about visualizing your next year. Marla Tabaka, who’s going to be a guest on this week’s podcast, asked, “Do you have a word that you use to theme your year?” What would be your word for 2021? You can pick and choose a word that you think…

What Business Are You REALLY In? Are You Thankful?

Instant Karma There was a person who used to sit with me on the Board of Directors of the United Way. Her name is Alma Harrell, and she said something that always stuck with me. I asked her, “Alma, how you doing?” So she’d reply, “I’m too blessed to be stressed.” I think Alma really…

The 4 People You Should Positively Be Marketing To

In this current business environment, things have changed. A lot of networking has gone virtual, meaning we are attending lots of Zoom meetings. I’ve kept up with most of my regular groups and I’ve added a few new ones where I’ve met some great people. In the new ones, I’ve started to build credibility and…

Pull The Common Thread That Holds Us All Together

Our new dog, Layla, loves toys. As a matter of fact, we had about 25 toys left over from our last dog that we never donated or threw out. Now, we’ve recycled them. When I say recycled, I mean recycled. Our last dog (Buddy Guy) would never chew or destroy anything. Our new dog (Layla),…

How To Overcome The Story In Your Mind

I don’t know about you, but I subscribe to a lot of emails, I also get a lot of emails that I don’t subscribe to. Of course, they’re usually just pitches saying, “Hey, buy my thing.” And then there’s a followup email that says, “Hey, did you get the last email that I was trying…

How to Overcome FEAR with Content Marketing HOPE

Our Noisy World We’re living in a noisy world. We’re living at gigabit speeds, a world of rapid change. Back in the ’70s, we used to see between 500 to 1,500 ads per day. In 2020, we see between 5,000 and 10,000. That means messages are coming at us at a rapid speed. Our TVs…