Questions? Why Good Answers Lead To Better Questions

The question I have for you today is this: Do you like the Moody Blues? I do. They’re one of my favorite bands. They’re from the 60’s, if you’re not that old. I live in Chicago and we have an outdoor amphitheater called Ravinia. I know there’s lots of them all over the country. I’ve…

Foresight is 2020 – What You Need To Do NOW To Get Your Website Ready

For the end of the year, I wanted to do a series called Foresight 2020. It’s based on hindsight 20/20. In other words, we can look back and see what happened. I want to focus on looking ahead to next year to make it the best year possible. The Twilight Zone Let me start with…

Relationship Capital Investment Can Create Greater Interest?

Relationship Capital Investment Can Create Greater Interest?

A few days ago, I got a message on LinkedIn from a guy named Daniel. He said, “Hey, I just flew back into Chicago and I read your book and I loved it and I want to take you out to lunch to thank you for all the great insights.” I said to him, “I…

Stop Selling Your Time… When People Pay For Results?

Over the weekend, we decided to watch an old movie. When I say old, it’s not really old. We watched “The Matrix” and it’s now 20 years old (1999), so it’s been almost 20 years. If you haven’t seen it, it’s about this alternate universe or alternate reality. And that’s kind of what I want…

Why Are You Selling Dog Food To Cat People?

I have a question for you today. And that question is: Why are you selling dog food to cat people? Now, I know you are probably not selling dog food, and you probably don’t sell to cat people. But chances are, your business may be doing just that. Let me explain. Advertising Mindset So I…

Why Value Is Not About Being The Lowest Price But About The Best Fit?

Let me ask you a question. Have you ever had a client that, no matter what you did for them, just could not find the value in what you offered? They would complain, they wouldn’t be happy, they just did not see the big picture of what you were providing. We often associate this with…

LinkedIn Profile & How To Brand Yourself Better With It?

Today I’d like to talk about your LinkedIn profile. Now, chances are you have one, right? If you don’t, then get one. It’s really easy. Let me give you a couple of things to think about to get started. First and foremost, if you’re going to set up a LinkedIn profile, do it with a…

How-To Simplify Your Marketing – What Would Mr. Rogers Do? WWMRD

It’s a Beautiful Day… This past weekend, my wife and I watched a documentary. The title of the documentary was called “Won’t You Be My Neighbor?” Now some of you are saying, “Oh, that’s Mister Rogers!” and other people are going, “Huh?” Well Mister Rogers, Fred Rogers, had a TV show from the early ’60s…

I’ll Have What She’s Having… The Secret of Success

“I’ll have what she’s having.” Have you ever seen the movie, “When Harry Met Sally”? There’s a scene in the movie, and if you’ve seen it, you may or may not agree that it’s one of the most iconic scenes in film ever. Harry and Sally are sitting in a diner. They’re talking about relationships…

The Lost Art Of Integrity… Is Character More Important Today?

Every once in a while I get together and have a coffee with my mentor. His name is Al. We sit down and I usually get to ask him a lot of questions and I try to learn from his experiences and knowledge and try to get my mindset right. One of the thoughts that…