Heart Of The Artist Over the weekend we sat down and watched a documentary about an artist. His name is J.R., and he takes photographs and makes them larger than life. He did a mural on the U.S.-Mexico border, he did a mural inside of a prison, and he did a mural in Brazil, in…
Let’s jump in the way-back machine and go all the way back to December 2019. Lord knows that, back then, everything looked rosy. It was going to be a great year, right? Well, for some of us it’s been a great year, for others it hasn’t. But one of the things that has happened is…
I’ve been working on my new book, Toilet Paper Math, and last week I talked about the three Ps of thought leadership. Today I want to talk about pu-pu, or the pu-pu platter of content marketing. Hey, what would a toilet paper book be without a little potty humor? Seriously, though, a pu-pu platter is…
This Message Is Brought To You By The Letters R & D I’m assuming at some point in your life you’ve seen an episode of Sesame Street. On Sesame Street, they have a segment called, “Today is brought to you by the letter,” and today this episode is being brought to you by the letter…
Happy Holidays This is being written around the holidays, so Merry Christmas, Happy Hanukkah, Happy Kwanzaa or today is actually Festivus for the rest of us. Whatever you celebrate, I hope you have a wonderful holiday season. During this time we have an opportunity to create memories. A Moment In Time Back in the 1990’s,…
I had this opportunity to meet with a new client, and their main goal was they wanted to increase their social media presence. I got to meet with them face-to-face, along with their social media team. I started talking about their website and their email marketing, and the look on their faces was puzzled; it…
We all know that social media is a great content distribution tool. It’s a great way to get your content into the hands of your audience. But the first question you’ve got to ask yourself is where is your audience hanging out? Chances are if they’re consumers, they’re hanging out on Facebook. If they’re business…
Today I want to talk about becoming a thought leader. Maybe you already are a thought leader. Have you thought about becoming a thought leader? Well, today we’re going to discuss five things that can get in the way of thought leadership. Thought leaders are informed opinion leaders and the go-to people in their field…
I’m in the business of helping people create, craft, and spread their messages. That’s achieved through the effective use of internet marketing. That’s what I do. But in the case of what’s happening today and what’s happened since I started my business in 2001, there’s been a lot of changes. There have been changes in…
Do you ever feel like you are on a social media roller coaster? There are so many new platforms and the ones you already use are changing every day. People get overwhelmed with the choices and the changes. Many just give up, because they feel like they are wasting their time when not seeing the desired…