The Pu-Pu Platter and Creating Content Marketing Samplers

I’ve been working on my new book, Toilet Paper Math, and last week I talked about the three Ps of thought leadership. Today I want to talk about pu-pu, or the pu-pu platter of content marketing. Hey, what would a toilet paper book be without a little potty humor? Seriously, though, a pu-pu platter is…

Why Building An Audience Is A Moving Target And What You Can Do

Realin In The Years It’s been about eight years since I started my first book. Back then, I created a website called notaboutu.com. That’s where I started building an audience and promoted my first book. Then I used it to promote my second, third, and fourth books. Currently, I’m working on my fifth book. Since…

How Your Website Is Like Taking Your Brain To The Bank

I don’t know what kind of business you’re in, but in the middle of a pandemic, businesses have been deemed either essential or non-essential. Essential generally means something to do with keeping people’s lives sustained. Essential businesses include transportation, medical, food, and banking. My wife works for a bank, but one of the things that…

The Details Are In The Data – How To Better Collect And Use Info From Your Website

Nothing warms my cockles like a good set of data. Do you feel that way? Chances are you don’t, but I am a geek and I do love data. I love my QuickBooks. I love looking at every single week’s volume of what sold, what didn’t, and where the expenses went. And, I love looking…

Questions? Why Good Answers Lead To Better Questions

The question I have for you today is this: Do you like the Moody Blues? I do. They’re one of my favorite bands. They’re from the 60’s, if you’re not that old. I live in Chicago and we have an outdoor amphitheater called Ravinia. I know there’s lots of them all over the country. I’ve…

Foresight is 2020 – What You Need To Do NOW To Get Your Website Ready

For the end of the year, I wanted to do a series called Foresight 2020. It’s based on hindsight 20/20. In other words, we can look back and see what happened. I want to focus on looking ahead to next year to make it the best year possible. The Twilight Zone Let me start with…

What's old is new again: Don't Mummify your content. A couple views mummys.

What’s Old Is New… Don’t Mummify Your Content!

So while watching some TV this weekend I came across a couple of very interesting stories. One of them was that they found new mummies. Yeah, they found them in Egypt buried somewhere, and I guess they were priests or something. They weren’t famous like Cleopatra or anything like that, but it was still pretty…

Is Your Content Refuse or Recycle Friendly To The Internet?

This week I want to talk about garbage. Actually, I want to talk about recycling and refuse. This weekend I was watching an episode of 60 Minutes and they were talking about the amount of plastic floating in the ocean. Every single year eight million metric tons of plastic waste enters the oceans and it…

5 Common Mistakes People Make With Their Websites?

So, this year (2018) is winding down and the New Year (2019) is screaming at us, saying, “Get ready, get ready!” Hopefully, you have some time to kinda chillax over the holidays. Well, in this post, I want to try to get you to think about some of the things you can do to get…