The Distraction Attraction

I have no idea how old you are, but I am this old… Do you remember TV Magic Cards? Marshall Brodine was a famous magician (and he was the clown Wizzo on the Bozo Circus Show) who lived in Geneva, Illinois (close to where we lived in Aurora). I was enamored with those cards and…

Consistent Communication… Are You Picking Up What I Am Putting Down?

Have you ever watched a TV show or movie and had a hard time trying to follow the plot? It’s especially annoying when people you know, like, and trust, say “What a great show! (or flick).” It kinda makes you feel like you are not hip, or as with it as they are if you…

The 5 Half-Truths of B2b Sales and Marketing (You Have Probably Been Fed)

Have you ever eaten an “Impossible Burger”? They do a pretty good job of making plants taste like meat. But, why do they call it Impossible? Because meat has heme. Heme is the molecule that gives blood its red color and helps carry oxygen in living organisms. Unlike other plant-based burgers and meats, it was…

Modern Website Makeover – Less Nav and More Salve (or Solve)

One thing I can assure you about marketing your business is that it’s a neverending treadmill of change. Think about where we were only 3 short years ago. There were no supply chain issues. COVID had not happened. Chances are your business was just humming along. Now we have COVID (and vaccines), supply chain issues…

You Can’t Always Get What You Want? But If You Try Sometimes…

Do you know that Rolling Stones song? “You Can’t Always Get What You Want?” It goes on to say, “But if you try sometimes, you might find, you get what you need.” I think that “Want” is a term that talks about the future. I WANT (desire to obtain) a cool new computer and desk…

When is 10 Greater Than 1000? (Hint It’s All About Relationships)

You never realize how much STUFF you have until you have to move it. We all have closets, drawers, and other hiding places that keep our stuff organized and out of sight, Simply go to any closet or dresser and lay out all the stuff on the floor and you will see what I mean.…

Good Things Come In Threes – The Marketing Trifecta Meets The Management Triad

They say, “Good things come in threes!” But who are ‘They’ and what’s good about them? Here are just a few… Primary Colors Branches of Government Stooges I could go on for days, but good things in business also come in threes… The Marketing Trifecta The C-Level Superteam Your Brain In order for your business…

Turbo-Charge Your Sales Engine in 2022 – Going Fishing

This is the third installment in a four-part series on using marketing to power your sales engine. You can read the first post, here and the second post, here. In this post, we’ll cover staying relevant and creating awareness through consistent engagement. In our final installment, we’ll explain how to actively engage your clients and…

The Bento Box And How To Bite Size Your Marketing Message

The Lunchbox When I was a kid, one of the proudest days of any school year was showing up with that new lunchbox. It was a little metal box that mom would pack a sandwich and maybe put an apple in, and maybe some chips wrapped up in tinfoil. And then you’d have a thermos,…

Why Social Media is NOT Effective As Advertising (Well Sort Of)

Today, I’d like to talk about a trend I’ve observed. It’s a trend that’s turning into an engagement epidemic in social media. It uses polls and questions to try to create more attention, thinking that will create more sales. Some of these polls will get a thousand people to check one of the boxes, but…