What’s a Brand? Branding means a lot of things to a lot of people. A well know version is sticking a hot iron with a rancher’s logo on the back end of cattle, so they can identify them as theirs. There is also ‘Business Brand’ which could include a name, logo, slogan, and/or design…
Two of the best things I have done lately is adopt and ‘Awesome’ dog, and get a library card. Part One – The Puppy! People originally said that Buddy Guy was lucky to find a forever home like ours. He is loved, spoiled, and adored by friends and neighbors, but truly WE are the lucky…
Internet Marketing For Your Business The landscape for businesses is ever changing. People are getting more interested in using Social Media to promote and grow their businesses. But don’t confuse USING Social Media as SUCCESSFUL Social Media. Some companies just dive in like… trying to assemble a gift on Christmas night… “I guess we didn’t…
I am a connoisseur of one line philosophy… “No matter how much perfume you put on a pig… it still smells like a pig.” “One nice thing about egotists: They don’t talk about other people.” “Don’t pee on my leg and tell me it’s raining.” “The more you complain, the longer God lets you live.”…
A friend and mentor Al Ritter, wrote a great little book called “The 100/0 Principle – The Secret of Great Relationships” The underlying principle is if you give 100% of the time and expect nothing in return, you will always be successful, never disappointed, and often pleasantly surprised! It has 4 steps… and I quote…
For Better or Worse? I did a very unscientific poll on Facebook the other day. I asked “Has Facebook improved or hurt relationships in your life?”. The vast majority said that it improved relationships (although a few said it did pose some challenges). The point being that although it’s a relatively new way to communicate,…
Guest Blogger: Matt Brennan – www.matthewlbrennan.com The last three blogs talked about Twitter for business. Matt Brennan offered to expand on those with his experience on how Twitter has helped build his business. He is a friend, client and vendor and is an awesome writer for both the Aurora Beacon News and numerous websites and blogs.…
Twitter has over 500 million users… Are you one of them? Even though there are 500 million accounts, less than half of those are active accounts and use Twitter regularly. Also probably 1/10th of them live in the US. That means that your potential audience is 25 million Americans. That is still a pretty substantial…
In the last post, I used Tiger Woods as an example of how people use Twitter. He won the Memorial Golf Tournament and tied Jack Nicholas for 2nd place in all time golf tournament wins today. He did so almost 10 years younger than Jack when he hit that mark. That’s NEWS! How many more…
Truth… People communicate the way they like to be communicated to! We all do it. If you like email, you tend to use more email. If you like Facebook, you spend more time on there then Twitter or LinkedIn. It’s like living in a bubble of our comfort zone. The cornerstone of effective communications is…