5 Tips To Marketing Your Book – Even If You Don’t Have One (Yet)

When I was younger, I dreamed of being a rockstar, an astronaut, or a successful entrepreneur.  I still have dreams, but I never dreamed of being an author. Then again, I never thought about being a blogger, podcaster or speaker, but that’s what reluctantly happened. All of the professions above work together. Being a musician who plays…

The Online Marketing Trifecta … Generate New Leads

It’s A Race… Online marketing is tough.  You can try to outspend, or outplay your competition, however you have to realize that Google owns 70-80% of all online searches. So you really only have two ways to play the game … Pay Google through AdWords, or deliver such great content that Google has no choice but to index…

5 Things You Should Be Measuring with Google Analytics

I just recently delivered the 100th episode of the Bacon Podcast. That is an achievement and milestone I am very proud of. So far, there have been over 16,000 downloads (averaging around 1500 per month). I have also had almost 8,000 visits to the www.BaconPodcast.com website. This has been accomplished in less than a year. As a solopreneur,…

Systematizing Your Online Marketing

Have you ever been on a rollercoaster? They can be fun and exciting. As a small business owner, have you ever been on the cash flow rollercoaster? That, my friends, can be scary! What is the cash flow rollercoaster you ask? It is the cycle of feast or famine that plagues many small businesses (especially solopreneurs). How…

Content … Creation, Curation and Cultivation!

One of my favorite movies is Monty Python and the Holy Grail. The Knights of the Round Table and King Arthur are on a quest to find the cup that Jesus used at the Last Supper (the Holy Grail). Wikipedia says – According to legend, it has special powers, and is designed to provide happiness, eternal youth and food…

The Transformation Of Twitter

People have a love/hate relationship with Twitter. I can tell you that kids left Facebook in droves and headed to Twitter, because their mothers were logging on to Facebook. The people who love Twitter are tech savvy and like the quick messaging platforms. The people who hate it just don’t understand how the platform works. With the…

Time Travel … Scheduling Software – My Secret Weapon

I don’t know about you, but I am time zone challenged. I live in Chicago so we are in Central Daylight Savings Time, which is -5 Greenwich Mean Time (GMT), and not to be confused with Universal Time (UT). On top of that, some states in the U.S. don’t adhere to Daylight Savings. It gives me a…

Blabbing About Blab! New Video Marketing Tools

Back in the old days (1980’s and 1990’s), producing a video took a lot of technology and talent. Today, it still takes talent (maybe you and a guest), but the technology thing has gotten a whole lot easier. YouTube brought personal video into the mainstream, to the point that people have their own channels today.  These people…

7 Steps To Making The Most Of Google+

      The reports of my death have been greatly exaggerated. Mark Twain Every time another social media tool is added to the sandbox, it waters down the sand. Periscope, Meerkat and Vine are tools for video. There is Snip.ly for content, Sumo Me for connections and so many more where you can visit and spin your wheels. Most of us can barely handle the top…