What's old is new again: Don't Mummify your content. A couple views mummys.

What’s Old Is New… Don’t Mummify Your Content!

So while watching some TV this weekend I came across a couple of very interesting stories. One of them was that they found new mummies. Yeah, they found them in Egypt buried somewhere, and I guess they were priests or something. They weren’t famous like Cleopatra or anything like that, but it was still pretty…

If Content Is King… Then Consistency Is Queen!

In November of 2014, I started a podcast.  I never imagined or even THOUGHT about that I would get to 500 episodes. I was just taking them one at a time. I had visions of grandeur (more bluntly put – fame and fortune) that never were realized (well, sort of). I am not disappointed that…

Why Are You Selling Dog Food To Cat People?

I have a question for you today. And that question is: Why are you selling dog food to cat people? Now, I know you are probably not selling dog food, and you probably don’t sell to cat people. But chances are, your business may be doing just that. Let me explain. Advertising Mindset So I…

Are You Answering The Right Questions With Your Marketing?

I want to get a little personal. Today, I’d like to tell you that I’m concerned about your health. Not your physical health, maybe a little bit about your mental health. But I’m talking about the health of your email inbox. Here are some interesting facts. Did you know that most people get over 120…

LinkedIn Profile & How To Brand Yourself Better With It?

Today I’d like to talk about your LinkedIn profile. Now, chances are you have one, right? If you don’t, then get one. It’s really easy. Let me give you a couple of things to think about to get started. First and foremost, if you’re going to set up a LinkedIn profile, do it with a…

Are You Asking Yourself… The Reason I Am Doing This Is?

I’ve been in business for over 40 years, and over the last 18, 20 years I’ve been working in marketing other companies to their perfect clients. One of the first questions I ask them is, “Who is your perfect audience?” Now, I get one of two different answers. It’s either, “I can identify that person,”…

5 Main Reasons Why Marketing May Be Failing You?

I was watching TV and 60 Minutes came on, and there was this really interesting story about a couple in Michigan that made 24 million dollars on the lottery. Of course, you’re going, “Well, somebody won the big ticket.” No, they did it over years in small increments, and it was fascinating the way they…

Why Your Story Matters? Marketing Is Easy and Strategy Is Hard!

I want to let you know that your story matters. And how you tell it can be a subtle difference between marketing and a strategy. Marketing is easy; strategy, not so much. The reason I bring up this topic is I had a conversation with a client, actually maybe a past client. It’s hard to…

Creating 400 Podcasts with Purpose, Perspective, and Persistence

This post is to celebrate the 400th episode of the BACON Podcast. That’s right, 400 episodes. The Bacon Podcast was started back on November 2nd, 2014 right after the release of my first book, “It’s Not About You, It’s About BACON! Relationship Marketing in a Social Media World!” But this Podcast was not always called…