Why It’s Important To Make A Case With A Case Study?

Some of my friends say, “Dude, you’re a headcase.” And you know what? They’re not too far off. I can be. A headcase is something that a psychologist would study, but I want to talk about a case study for your business and why it’s important to make a case with a case study. What’s…

How To Get Your Content To Win The Election On Social Media

Unless you’re living under a rock or maybe not in America, you’re probably overly aware of the fact that tomorrow is election day. It’s a big national election, and it’s very contentious. Elections have consequences, no matter what side you belong to. In America, we have two sides, Republican and Democrat, conservative and liberal. It…

How Staring At Clouds Can Improve Your Marketing Results

I don’t know where you live, but I’m in Chicago. And this time of the year, October, November, I tend to call it 50 Shades of Gray. Not like the book. It’s the clouds in the sky. Every single day is gray and cloudy, or rainy and cold. I really miss the sun. Have you…

Why Hiring A Good Content Writer Is Great For Business

Spring is here. Spring has sprung. The trees are blooming, noses are running, and so am I! I’m finally back to jogging. It’s a nice, warm, 60 degrees here in Chicago. When I do my run, I have one path that I follow most of the time. I call it the Flashdance Girl, because when…

Social Media Is The Cocaine of Content… It’s Free To Get You Hooked!

Let me ask you a question. Have you ever gotten emotionally charged from a Facebook post? Well, of course, you have. We all have. If you haven’t, check your pulse, because that’s just what it does. It keeps us engaged by getting us emotionally charged. In an interview coming up with Brian Kinghorn, who teaches…

What's old is new again: Don't Mummify your content. A couple views mummys.

What’s Old Is New… Don’t Mummify Your Content!

So while watching some TV this weekend I came across a couple of very interesting stories. One of them was that they found new mummies. Yeah, they found them in Egypt buried somewhere, and I guess they were priests or something. They weren’t famous like Cleopatra or anything like that, but it was still pretty…

If Content Is King… Then Consistency Is Queen!

In November of 2014, I started a podcast.  I never imagined or even THOUGHT about that I would get to 500 episodes. I was just taking them one at a time. I had visions of grandeur (more bluntly put – fame and fortune) that never were realized (well, sort of). I am not disappointed that…