My wife was nervous… Last week I was chatting on Facebook with a buddy Scott Kohler (an outstanding drummer and a fine Financial Planner with Merrill Lynch). One of his hobbies is to jump out of perfectly good airplanes. We were going back and forth. Katy (Scott's wife) chimes in “Hey, Brian…there's always room…..I think you should jump :)” To which I reply “What time? Life insurance paid up (I think?)”. Katy has always had it in for me ever since high school when we played in Show Choir together. The Family VonKohler (along with their 12 kids) serves on the worship team at Ginger Creek Community Church as do I… so we joke back and forth a lot. In telling Kim about the Facebook chat she took it seriously. The only thing of mine that's floating through the sky is a golf ball (and hopefully 300 yards… right down the middle).
Also last week I posted a Tweet that said I was going to the Fox Valley United Ways Cardboard Boat Race planning meeting. Before you know it someone posted a reply and a link that showed that this originated at SIU in the 60's. Some very cool links and pics. Thanks to Lisa S-Y.
Facebooking is fun and an art too. You can chat with friends and market at the same time. In another post I uploaded pictures of my weekly Human Pincushion appointment. Mavis Bates (my Dr. of needles) and I often chat about networking and non-profits we both work for. By posting the pics, it generated an outrageous rally of comments including “I thought it was Keith Moon being kept Alive!” and “dude, I thought you were blogging from the morgue!” and my favorite “THAT, my friend, is NOT a pretty picture…the image is indelibly burned into my retinas… must pluck eyes out”. It also had this one… “I actually want to get some accupunct done too, where did you go?”.
Kim, as part of exit from her career, was offered a class in how to search for a new job. In this parting gift, she learned about networking to find a new job and how that is as, if not more important than your resume. After the 2nd day of the class she said “Now I better understand what you do and why you do it!”. Networking and Marketing can happen in subtle and in peculiar ways. An example is, I took my friend Dave Locke golfing for his birthday present. Dave owns a company called Control Works that does machine automation control panels and programming. Almost every round (when paired up with strangers) has two questions “Where do you live?” and “What do you do?”. That's why I have business cards in my golf bag. This was Dave's turn… Bill (the guy golfing with us) was in the same industry and had a potential need for what David does. You can and should market at the gas station, restaurants, even the grocery store if the opportunity presents itself… they taught that in Kim's class as well! By the way… Kim showed the facilitator my resume and now it's a part of the curriculum on “How not to write a resume!”… Sheesh!
I constantly have people asking me about Facebook, Twitter, Linked-In, You Tube, Google, S.E.O. and marketing in general. This is a phenomenon that plagues most small business people… friends and family sometimes think you are just doing work for fun and that you won't mind working on their projects for free. I get eMails asking me how to do this and that which say, “Can I buy you a coffee or a beer?”. I reply “It's complicated… It should take about 4 hours so a coffee is too short… and I charge $100 a hour so a round of golf at Torrey Pines or Dubs Dread should do it!”. I am teaching a 3 hour tour at Wabaunsee Community College this fall. Or you can hire me to teach you. You have to manage expectations or before you know it, you won't have time to market yourself and do all the work you need to do!
Last week my IPhone saved and made me almost $100. It's not quite an ATM but let me explain… On our way to the golf course with David, I realized I had printed and left coupons for our round at home. I quickly hand David my IPhone and asked him to go to Settlers Hills webpage and find specials. When I walked in I showed the dewd at the desk the page and he looked cornfused but honored the coupon for both of us. Normal price is $56.50 each so it saved me $35. Great way to save face and paper! P.S. David who has an IPhone 3G said that he found my 3GS noticeably faster at opening apps and webpages.
Secondly… Rather than plop my old IPhone on eBay, I offered it to friends and family for $50 (1/2 the cost of the old 3G from AT&T). My sister Barbara Walter (not that famous one with a Whoopi on her hip) swooped it up! Last Sunday she came back with a check and her New phone filled with pictures. She was downright giddy on how cool that was. She has seen mine for the last two years but now she gets it! It was cute to see her rattle off over 100 shots on her phone. I was happy that I was able to recycle the phone to someone who truly loves it! What a win-win!
The Coolest IPhone app EVER!