Golf and Marketing?
Pro golfers realize that it's not just one system that works for them, but a series of systems. Each stroke counts. They have to learn how to hit off the tee (system 1), how to hit irons, rescue clubs or fairway woods (systems 2, 3, 4, 5 and 6 – hitting from fairways, short and long, from fairway bunkers, from the rough, pine straw or deep grass), getting on the green (systems 7, 8, 9 and10 – pitching, chipping, sand shots and the putt from off the green), and short and long putts (systems 11 and 12). Those, my friends, are 12 different steps to get a small, white ball from tee off to a little cup, hundreds of yards away using a variety of sticks!
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In marketing, you have to learn how to create a website, read analytics, create content, use advertising and social media, and do whatever it takes to create sales or get people interested in the future, so you can create an opportunity for a mulligan (a second chance to get it right via email or social media). In other words, there are measurable steps and systems that integrate to create a foundation for success.
The Bacon System
Ok, that's a funky name for a system, but after 15 years in this business and over 35 year in marketing, I had to give it a name (after my book “It's Not About You, It's About Bacon! Relationship Marketing In A Social Media World!“), and it's based on a 12 step system! Why a system? Because it is strategic, measurable and repeatable.
Here are the 12 steps that I use in my business, and countless others, to create internet marketing success:
- Internet Marketing Basics – Understanding your perfect customer and how to reach them.
- The Marketing Trifecta – Your home base, measurement, and content to drive them home.
- Killer Websites – How to get people to do what you want them to do when they get to your website.
- Analytics – Understanding how traffic gets to your website and what they do once they get there.
- Content Marketing – How to create content that drives people back to your website and how to measure the results.
- Blogging – Writing content (like this blog) that creates conversations and traffic to your website.
- Video and Audio – Using tools like YouTube, Blab, Periscope, and others to spread content across the internet and search engines.
- Lead Magnets – Giving away your knowledge in a way that prompts people to share their email address to keep conversations open.
- Email Marketing – The effective use of email to keep people who are not quite ready to buy engaged.
- Social Media – Using these tools to create engagement and get them back to your web site to continue conversations.
- Using Groups – Building communities that create conversations to position you and your brand as one that has value for customers.
- Repurposing Content – Finding ways to take what you have created and repurpose it to continue to build on what you have established and produced.
Golf Is A Game … Marketing Is Not
Well, that depends. If you are good enough at either, than it can be a profitable business. Pro golfers make their living playing a game that takes a system and needs coaching and lots of practice. Marketing is no different. It takes a a system and practice to get it right. Having a system helps you make whatever you do strategic, measurable and repeatable.
If you love golf, tennis, or any other sport, can you relate? I would love to hear your thoughts and comments!