Do Bee, Do Bee Do!
The last time I was playing guitar at church, one of my friends asked, “Hey, do you remember the show Romper Room?” I said, “Yeah, absolutely.” Somebody else in the room goes, “Huh?”
Romper Room was on TV from the 1960s to the 1980s, and it was a kid's show. It was an educational show. They had songs, music, lessons, all kinds of stuff to teach you how to be a good bee. They actually had a bee and his name was Do Bee. Do Bee was that cute mascot with a message. The message was, do be this, don't be that — some kind or moral or life lesson.
Cities around the country had their own hostess, Miss-whatever. Miss Mary, Miss Nancy. She would host the show taped locally. I am sure it was syndicated after a while, where they would use one person and send it out everywhere. Of course, I stopped tuning into the show, probably when I turned six when I went to school.
The best part of the show was at the end. As each episode finished, the hostess would hold up this magic mirror (it wasn't too magical and it wasn't a mirror). It was one of those plastic handled mirrors that you'd use to look at yourself, but it had no mirror in it. So you could see through it, and see her face as she faced the television camera.
She'd look through the Magic Mirror and say this rhyme: “Romper stomper bumper boo. Tell me, tell me, tell me do.” Then she would look into the magic mirror to see who is having fun at play that day. Then she would say, “I see Kathleen and Owen and Julie and Jimmy and Kimmie and Kelly and Timmy and Bobby and Jennifer and Martin,” and on and on and on. As a kid, you would be sitting there as a viewer just glued to the TV thinking, “Is she going to say, Brian? Is she going to say my name?” And of course, she didn't. So then I would come back next time and watch it again.
Your Magic Mirror
Today I wanted to let you know that YOU have a magic mirror. That magic mirror is your messages and how you communicate with your customers. Now you can easily go to the dollar store and buy a cheap mirror and hold it up. But you're going to do this through your content marketing. What I want to do today is give you five tips on how you can use a magic mirror in your marketing to get people to say, “Is she going to say my name?” and come back again and again.
So the five tips are these:
- Talk to your perfect clients.
- Make them feel wanted.
- Let them know you hear them.
- Call them by name.
- Make them want to come back and watch again or listen to your messages again.
Talk To Your Perfect Clients
One of the key things I always say is people don't care what you know until they know how much you care. Your perfect clients are people that have a conversation going on in their head and they're asking themselves questions. What they want to know is, do you have an answer to those questions? Or maybe you have the same question and you can talk through it together. The key thing that you've got to look at is that your perfect client is somebody who has a question that you can answer. Something that keeps them up at night. Something that hits their head when they wake up in the morning.
Make Them Feel Wanted
The second thing you have to do is make them feel wanted. Like they are a part of your group. Russell Brunson, who runs Clickfunnels (if you haven't heard of either one of those, just Google him), but he has something that he calls cult-ture. What he's saying is that when you create a cult-ture around a principle, people will tend to follow you. It's kind of like a church and a congregation, but you don't have to be all preachy about it. You just have to create some kind of synergy between the way people feel or what's keeping them up at night to. What you want to do is you want to welcome them in. Welcome to the show. Welcome to this. We empathize and feel with and for you.
Let Them Know You Hear Them
The next part of this is to let them know you hear them. What you have to do is simply ask questions. If you can ask people in person, it's the best way to know what questions they're asking. What keeps you up at night? is a simple one. But if you can't, what you have to do is echo the questions they have in their heads. And hopefully, by echoing those questions, you can be the person with the answers. Or maybe you could just be a place of resource where they can learn more.
Call Them By Name
Point number four is to call them by name. Dale Carnegie in his book, How to Win Friends and Influence People, says this: “A person's name is to him or her, the sweetest, most important sound in any language.” Have you ever been in a room that is so noisy and you're trying to have a conversation with somebody and you're talking one-on-one? You can't hear anything. It's just all this mumble jumble, but you're having a conversation. And all of a sudden your name is mentioned. It could be for you or another person with the same name, but all of a sudden you pick that up, you hear it, and your attention automatically goes to who said my name? It's the same thing with your marketing messages. If you can get somebody's attention in a way that makes them feel like you're speaking their language, you're saying their name, they're going to pay attention to you. So try to figure out a way, whether it's verbally by saying Brian or saying, “You know, sir, I feel this way,” that empathetic way of getting the message across that they feel like you're talking directly to them.
Come Back And Watch Again
The last part of this is to make them want to come back and watch again. Now, I have to say I was kind of crushed and hurt when, at the end of every single Romper Room, Miss Mary held up that magic mirror and looked in the camera and said, “I see Billy, I see Jimmy, I see Susie, I see Mark,” but didn't say Brian. So what did I do? I tuned in the next day hoping that that would be the day that she would mention my name. That hope that someday she would do that would always leave me wanting more, and I would definitely tune in again. So, you want to make sure that people feel like not only do you hear them now, but you see them and you hear them into the future so that when you have a message that resonates with them, that they pay attention.
That, my friends, is how Romper Room and the magic mirror affected me, and how it can affect the way that you can communicate with your customers. It was only years later that I learned that the way those kids' names were picked was because they mailed in their name saying they were watching to the Romper Room studios. If I had known that, I would have gone to my parents and said, “Mom, Dad, you've got to write a letter to Romper Room for me!” You want to make sure that you provide an open forum so you can be talking and listening to your perfect customers.
I would love to hear your thoughts on this. Comment below and share your thoughts, ideas or questions about showing the concepts presented. Have you had to overcome any of the presented concepts? What worked and what did not live up to expectations? Do you have any ideas or advice you could share?
To learn more about this and other topics on Internet Marketing, visit our podcast website at http://www.baconpodcast.com/podcasts/