Oh-Oh-Oh It's Magic… Ya Know!
Magic is mostly about diverting your attention and slight of hand. My wife and I were at the Roundhouse (In Aurora – now Two Brothers) last year for Valentines day. After our dinner we stopped in the bar for a glass of wine. While sitting at the bar, a man approached us and asked us if we would like to see some magic. The dewd was AMAZING. Trick after trick just continued to awe us. It really added a special exclamation point to our evening!
When it comes to websites… people are sold a lot of hocus pocus and slight of hand. When was the last time you had an email for a free website review? I get 2 a day (because I have 10 of my own and have developed hundreds). My favorite is the reviews for DoughBoys Pizza (I have a band named Dough! – but no pizza). Those website reviews are going to find flaws, and inefficiencies in your Search Engine Optimization (SEO) and they can fix it to make you rank #1 in all the major search engines for only $1500 or $500 a month.
Well, unlike seedy clubs in the city… Google has no Back-Door-Deals. You can't get in with the right password, and no amount of meta-tags, keywords, or magic potion is going to help a website that does not meet their criteria (which is a moving target daily). They are selling you promises that they can't keep unless you keep paying them, and even if you do… there are no guaranties! To prove it… Go through the motions and listen to their pitch! Then ask for a “Money Back Guarantee” if they cannot get you to #1 in Google searches? They will slither and squirm and talk out of every side of their mouth but forward!!!
Search engines can drive traffic to your website… but you can be much better at it than them…
I Am King of the World (Wide Web)
I am about to let you in on a couple of little secrets. These tips will drive more traffic to your site. That traffic will turn into more sales and all the unsolicited traffic to your site any SEO can ever hope to deliver. And most of it will cost you NOTHING!
Most of you remember the “King” from Burger King (the almost creepy mascot to sell hamburgers). That's the way that people treat shortcuts to gaining their loyalty. The way to get people to “Know, Like, and Trust” you is to meet you in person, and REALLY get to know you and your business! One of the most powerful networking tools I know of (from my over 13 networking meetings a month) is the One-On-One! When people get to talk to you and know what you do and what makes you tick… they're more likely to use your services and/or recommend you!
- “The best internet marketing tool you have… IS YOU!”. You have dozens or even hundreds of opportunities to drive people to your website daily… it's called your signiture! It what's at the end of your emails. Make the links clickable, and better yet… include an offer or a call to action to get more people to click through to your website. Some people over do it with a lot of graphics (that just looks like advertising). The same goes for your Social Networking links. Make it easy and inciting to find your information and follow you (and don't be offended if they only do so for a little while).
- “Your website is the key to any good marketing plan!”. Web developers get paid by the volume of content they sell you. A 100 page website costs a lot more than a 10 page website. I have clients with over 1000 pages (dynamically generated via databases) and others that have only 1 page! Success is a relative term. The one with the 1000 page does millions of dollars of business a year, while the other with 1 page does 10's of thousands. What matters is what the website actually does for your business.
- “Welcome to the Short Attention Span Theatre”. Other than 1 page websites, the average is 3 clicks and 2 minutes of user attention. The 1000+ page website gets an average of 5 pages and 3.5 minutes of attention… it offers user manuals, investor relations, and a wide spectrum of data. Most of the other sites I see (including those who have thousands verses hundreds of visitors a month) fall into the 2-3 minutes and 3+ page rule. If you don't have a plan in what you want people to do with those 3 clicks and 2 minutes, then you are more likely blah-blah-blahing them, then inviting them to interact with you!