Guest Blogger: Matt Brennan – www.matthewlbrennan.com
The last three blogs talked about Twitter for business. Matt Brennan offered to expand on those with his experience on how Twitter has helped build his business. He is a friend, client and vendor and is an awesome writer for both the Aurora Beacon News and numerous websites and blogs. [hr]
I once obtained a client by Tweeting about the Aurora fireworks. Somebody local replied, and we exchanged our assessment of the show. It wasn’t right away, but a few months after we exchanged Tweets, he gave me a call.
Situations like this are the beauty of social media. It may not be right away, and it may not look exactly the same as traditional marketing, but if you do it correctly it will increase your network, and your volume of business.
Twitter is often one of the most misunderstood social networks. I hear business owners wonder all the time why they need to be active there. The short answer is that it can do a lot for you, including put your business in front of a new set of customers.
How Do You Increase Business With Twitter?
Facebook puts you in front of the people you know. Twitter puts you in front of all the people you should. As long as you remain social and outgoing, following many of the tips that Brian outlined in recent blogs, you should do well.
There are a few features of Twitter that make it a good platform for increasing business. One of my favorites is the search feature. With Twitter’s search, it’s easy to look for the people who are looking for you.
I frequently search the phrase “I need a copywriter” and have picked up clients that way. Twitter has millions of users. You can find people looking for virtually anything simply by searching for them.
After you type in your phrase, a list of users who tweeted that phrase recently appears. Suddenly there’s a collection of leads. This can be a much more powerful way to seek business.
You can create a targeted following by finding others with similar interests. Many outside platforms help you accomplish this. I use Twellow. This site allows me to find small business entrepreneurs, other marketing agencies, and others who might seek to network with a copywriter.
Another feature of Twitter is the lists. You can separate segments of followers so that you can more easily manage the flow of information. This allows you to stay organized, and pay closer attention to potential clients, and not become too overwhelmed with a steady stream of newsfeed information.
One other way to utilize Twitter to grow your business would be through Twitter chats. There are groups of people who have organized around tweeting with hash-tagged phrases at a specified time during the week. This gives the effect of essentially creating a forum.
Twitter chats are a great way to network with others in your industry, and potentially create some new business. They are a great way to stay involved and interact over this platform, creating future business leads.
These are the features I’ve found most useful in finding new business with this platform. Are there features or strategies you’ve found that help you grow your business on Twitter?
We look forward to your questions & comments!