What you need, baby. I got it. What you need, do you know I got it? All I’m asking is for a little respect. Now, I’m sure that most of you recognize that little ditty as a song by the Queen of Soul, Aretha Franklin. That’s what we’re going to talk about today – giving…
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A few days ago, I got a message on LinkedIn from a guy named Daniel. He said, “Hey, I just flew back into Chicago and I read your book and I loved it and I want to take you out to lunch to thank you for all the great insights.” I said to him, “I…
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How can ordinary people help you find your zone of genius? History Lessons My wife and I were watching a movie this weekend. It was The Darkest Hour. Now, I don’t know about you, but I barely remember my history classes from high school, and we certainly did not learn anything about other countries’ history…
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So while watching some TV this weekend I came across a couple of very interesting stories. One of them was that they found new mummies. Yeah, they found them in Egypt buried somewhere, and I guess they were priests or something. They weren’t famous like Cleopatra or anything like that, but it was still pretty…
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Over the weekend, we decided to watch an old movie. When I say old, it’s not really old. We watched “The Matrix” and it’s now 20 years old (1999), so it’s been almost 20 years. If you haven’t seen it, it’s about this alternate universe or alternate reality. And that’s kind of what I want…
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Eatin’ Meetin’ The other day, I was out having an evening meeting with a client/friend. We were supposed to go golfing, but it was a little cold in the morning around this time of year. So anyway, we’re eatin’ and meetin’ at this place called Egg Harbor in Geneva, Illinois, which is not very close…
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So, I don’t know if you’ve ever read the book “How To Win Friends And Influence People” by Dale Carnegie. It’s a great book, and one of the things that it says in the book that I think really stands out is the sweetest sound in peoples’ ears is their own name. People love that.…
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I’d like to talk to you about content marketing, but more specifically, I want to talk about making the customer the hero of your story. Now, I am sure you have gone to websites and you start reading the copy and you see somebody saying, “We have won such-and-such awards, and we have done so…
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I don’t know if you’re on LinkedIn, but you probably get this all the time: somebody connects with you and then immediately messages you. Some of the people are just straightforward and say, “Hey, nice to meet you, looking forward to get to know you.” And that’s the right way to do it. But the…
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In November of 2014, I started a podcast. I never imagined or even THOUGHT about that I would get to 500 episodes. I was just taking them one at a time. I had visions of grandeur (more bluntly put – fame and fortune) that never were realized (well, sort of). I am not disappointed that…
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