How Using Mixed Emotions Can Emotionally Charge Your Marketing Messages

I recently had an interesting call with a potential client where we went back and forth getting to know each other. In the process, she said to me, “I want to be upfront with you and let you know that I’ve had some bad experiences with people doing lead generation for my business.” And I…

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Vanity Fair, Unfair Vanity, and Vanity Metrics

A while back, I was talking about Cancel Culture on The Bacon Podcast episode 654. What I was talking about was canceling subscriptions. I was going through some of my accounting this weekend and noticed I was paying $10 a month for a newspaper I wasn’t reading. Checked with my wife, she wasn’t reading it…

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Why Online Ads Can Be More Of A Gamble Like A Slot Machine

Have you ever heard the phrase, fun is winning and winning is fun? Yeah, I have to admit winning is a lot more fun than losing, especially when it comes to gambling. There is one particular scratch-off ticket, which I am bound and determined to win on, but the problem is I keep losing! Why?…

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Creating Content From A Philosophical – Philanthropic – Propaganda Perspective

Lately, I’ve been having a renaissance of sorts. Now, I have not been getting up on scaffolding and painting chapels. What I’ve been doing is listening to audiobooks, and I find them on Blinkist. I’ve talked about this before. It’s basically Cliffs Notes for books in audio form. I could start off with something like…

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If You Want To Grow Your Business – Network Better

It’s been about a year since this pandemic hit the United States. It’s been a wild ride. I think all of us are missing hugs, and meetings, and networking, and in-person human interaction of all kinds. In order to get back to a little bit of what I consider to be normal, vaccination is going…

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To Be A FRESH Content Creator – You Need to Be A Consumer First

Every Monday morning, I face the same dilemma. What is relevant content to create this week? What should I create for my podcasts, for my blogs, for all the other things I have to do this week? I like to think of each day of the week as my theme days. Monday is marketing Monday.…

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What is Your 2021 Stimulus Plan

It’s that time of year again… Tax Time. March 15th is the day you have to pay your corporation taxes and on April 15th your personal taxes are due. That made me think, what is my stimulus plan for 2021? Do you have one? If you live in the United States, almost all of us…

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Why You Need To Be Part Of The Cancel Culture

There’s a lot of talk these days about something called Cancel Culture. As far as cancel culture goes, I would love to cancel my subscription to Boys Life Magazine, I just can’t find where to do it. I’d love to cancel those Pharma commercials that say, “Don’t take this drug if you’re allergic to this…

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