I want to talk about building an effective marketing strategy, especially when it comes to email. So, think about this for a second. A screwdriver is designed to do what? Turn a screw in. A hammer is designed to what? Pound in a nail. So, you can pound in a nail with a screwdriver, especially…
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I’ve got a question for you. You want to make more money? It’s easy. Just start a relationship. Now the next question is, what business are you in? If you really think about it, I can answer that for you, because all of us are in the same business. No matter what kind of business…
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So, this year (2018) is winding down and the New Year (2019) is screaming at us, saying, “Get ready, get ready!” Hopefully, you have some time to kinda chillax over the holidays. Well, in this post, I want to try to get you to think about some of the things you can do to get…
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Today, I want to get a little personal. What I mean by personal is, I want to talk about your personal brand. People say to me all the time, “Hey, I want to get more social engagement. How do I do it?” The answer to that is pretty straightforward. Just have fun! Now, I’m posting…
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I want to talk about the big lie that limits your business growth. People are always looking for the magic bullet, the easy button, something simple that they could do that’s going to change the course of their business. The lie people tell themselves is, “If I could just….“. People ask themselves this question all…
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I want to let you know that your story matters. And how you tell it can be a subtle difference between marketing and a strategy. Marketing is easy; strategy, not so much. The reason I bring up this topic is I had a conversation with a client, actually maybe a past client. It’s hard to…
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Today I want to talk about marketing strategy and why you should want one. I was talking with a client. I do a lot of one-on-one coaching and somebody contacted me and wanted to learn how to market themselves better. So during the discussion, she said, “Hey, I’ve got about 100 followers on Instagram, and…
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Own Up To It! If you’ve listened to my podcast or read this blog for a while, you’ve heard me say you need to own it. What I mean by “Own It” is actually own your space on the internet. One of the things that a lot of people tend to do is they say,…
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I want to talk about what I like to call the ultimate sales question. When you’re selling or talking to clients, the first thing that you have to think about is: what problem do I solve? In most 12-step programs, step number one is realizing that you have a problem. Hopefully, your clients or potential…
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It’s a Beautiful Day… This past weekend, my wife and I watched a documentary. The title of the documentary was called “Won’t You Be My Neighbor?” Now some of you are saying, “Oh, that’s Mister Rogers!” and other people are going, “Huh?” Well Mister Rogers, Fred Rogers, had a TV show from the early ’60s…
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