We are chugging right along in this series of what is the perfect marketing strategy for your business. And this is the third main section. What we’re going to talk about today is building your home base. Now, in baseball, you can have as many hits as you want, singles, doubles, triples, whatever it is.…
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Past vs New Customers We’re in this series called What Is The Perfect Marketing Strategy For Your Business? For this third part, and we’re going to be talking about targeting new customers. Hopefully, you listened to the last one where we talked about examining your past customers. So what we want to look at is:…
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Today is Memorial Day. It’s the day we remember our fallen soldiers who have given and paid the ultimate price for our freedom and so it’s a day of remembrance, but in this post, I’d like us to remember something else. We’re going down the road of our Perfect Marketing Strategy for business and this…
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Your Perfect Marketing Strategy This is the beginning of an eight-part blog and podcast series, and I’m going to cover the overarching topic of “What is the Perfect Marketing Strategy For Your Business?” The reason it’s eight parts is that I’m going to give you a broad brush overview today and then dig into greater…
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It’s Now The Law… I thought I would revisit email marketing as a business tool to help you grow your business because I believe it’s one of the cornerstones that you need to run any successful business. I don’t care whether it’s local, national, or international. The reason is, when you have an email list,…
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Let me ask you a question. “What do you stand for and who would sit for it?” Let me explain a little bit. Last week I was speaking at a conference. Now as a speaker, if it’s my conference, it’s my job to get butts in seats, but in this case, I was one of…
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Coffee Talk So this morning I had a coffee with a potential client. He’s actually somebody I met through networking locally and he decided to contact me after reading some of my stuff online and said, “Hey, let’s get together and have a coffee.” And I said, “Sure.” We discussed his business and learned about…
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What separates the really successful people from the okay successful people? Now you may be, like me, a solopreneur who works from home. Or you could be a business owner or maybe you work for somebody else, but this is geared more towards solopreneurs and business owners. The people I’ve seen who have been the…
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Every once in a while I get together and have a coffee with my mentor. His name is Al. We sit down and I usually get to ask him a lot of questions and I try to learn from his experiences and knowledge and try to get my mindset right. One of the thoughts that…
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Let me ask you a question. Have you ever gotten emotionally charged from a Facebook post? Well, of course, you have. We all have. If you haven’t, check your pulse, because that’s just what it does. It keeps us engaged by getting us emotionally charged. In an interview coming up with Brian Kinghorn, who teaches…
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