WARNING: This is part story, part lesson, part RANT! Today I want to talk about how to change minds. And in order to change minds, you have to overcome heard immunity. Now, I’m not talking about herd, H-E-R-D immunity, as in what happens if everybody gets COVID, but heard H-E-A-R-D immunity. In other words, are…
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You may have read that we adopted a new dog. Her name is Layla and she’s a 12-month-old puppy. We’ve adopted a lot of dogs over the years, but this is the first time we’ve had a puppy. One of the things that I forgot about is, puppies require time, training, and a lot of…
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Let’s jump in the way-back machine and go all the way back to December 2019. Lord knows that, back then, everything looked rosy. It was going to be a great year, right? Well, for some of us it’s been a great year, for others it hasn’t. But one of the things that has happened is…
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During this time, we’re spending a lot of our energy trying to avoid a virus. We’re wearing the masks, we’re not going out as much, we’re washing our hands, we’re sanitizing, everything. But in the marketing space, it’s completely the opposite. We want our stuff to go viral. One of the books I’ve listened to…
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In this current business environment, things have changed. A lot of networking has gone virtual, meaning we are attending lots of Zoom meetings. I’ve kept up with most of my regular groups and I’ve added a few new ones where I’ve met some great people. In the new ones, I’ve started to build credibility and…
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Our new dog, Layla, loves toys. As a matter of fact, we had about 25 toys left over from our last dog that we never donated or threw out. Now, we’ve recycled them. When I say recycled, I mean recycled. Our last dog (Buddy Guy) would never chew or destroy anything. Our new dog (Layla),…
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If you checked in with this blog over the last few weeks, you know I’ve been considering adopting a dog. We went through a whole debacle with all of these rescue agencies, trying to fill out paperwork and going back and forth with them. But we did it. There was one dog that we actually…
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Some of you may be too young to remember this, but I, certainly am not. We used to have this thing sitting on our desk that flipped open. It would either pop open or maybe even roll back into the machine, and it had a little wheel on it. As you turned the wheel, it…
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I constantly try to tell people that every marketing piece that you do should end up having a goal, and that goal should be to have a human-to-human conversation. But the question is, what’s the experience in between? What kind of experience is your user having to get to that point? What are the impressions…
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Ever since I was 10 years old, I have been a musician. You may be a musician, too, or you may just be a music lover. I am sure you’ve been to a concert performance of some sort where you heard microphone feedback. Feedback is the high-pitched squeal that happens when a microphone gets too…
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