Out Of Gas Today, I want to talk about mowing your lawn. Now, if you don’t own a home you probably don’t mow your lawn. As a matter of fact, I do own a home, and I don’t mow my lawn. I pay somebody to come and do it for me. What often happens when…
Details
Once again, we’re digging deeper into our perfect marketing strategy for your business. This post is about social proof. What I’m really talking about is social media. It Starts At Home You can have a story, but a story in a box does no good. Nobody sees it, nobody interacts with it, so having a…
Details
Buddy Guy – The Dog Let me tell you a quick story. About six years ago or so, we adopted a dog. We posted a picture of up on Facebook so people could name him, and they named him Buddy Guy. He’s around 100 pounds, a Black Lab, and I’m a Blues player, so it…
Details
We are chugging right along in this series of what is the perfect marketing strategy for your business. And this is the third main section. What we’re going to talk about today is building your home base. Now, in baseball, you can have as many hits as you want, singles, doubles, triples, whatever it is.…
Details
Past vs New Customers We’re in this series called What Is The Perfect Marketing Strategy For Your Business? For this third part, and we’re going to be talking about targeting new customers. Hopefully, you listened to the last one where we talked about examining your past customers. So what we want to look at is:…
Details
Today is Memorial Day. It’s the day we remember our fallen soldiers who have given and paid the ultimate price for our freedom and so it’s a day of remembrance, but in this post, I’d like us to remember something else. We’re going down the road of our Perfect Marketing Strategy for business and this…
Details
Your Perfect Marketing Strategy This is the beginning of an eight-part blog and podcast series, and I’m going to cover the overarching topic of “What is the Perfect Marketing Strategy For Your Business?” The reason it’s eight parts is that I’m going to give you a broad brush overview today and then dig into greater…
Details
It’s Now The Law… I thought I would revisit email marketing as a business tool to help you grow your business because I believe it’s one of the cornerstones that you need to run any successful business. I don’t care whether it’s local, national, or international. The reason is, when you have an email list,…
Details
Let me ask you a question. “What do you stand for and who would sit for it?” Let me explain a little bit. Last week I was speaking at a conference. Now as a speaker, if it’s my conference, it’s my job to get butts in seats, but in this case, I was one of…
Details
Coffee Talk So this morning I had a coffee with a potential client. He’s actually somebody I met through networking locally and he decided to contact me after reading some of my stuff online and said, “Hey, let’s get together and have a coffee.” And I said, “Sure.” We discussed his business and learned about…
Details