5 Common Mistakes People Make With Their Websites?

Blogging, Business, Content Marketing, Generating Sales, Investing In Yourself, Managing Change, Managing Your Business, Marketing Tips and Tools, Own It, Relationship Marketing, Targeted Messaging, Web Hosting, Website Maintenance, WebsitesLeave a comment

So, this year (2018) is winding down and the New Year (2019) is screaming at us, saying, “Get ready, get ready!” Hopefully, you have some time to kinda chillax over the holidays. Well, in this post, I want to try to get you to think about some of the things you can do to get…

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The Big Lie That Limits Your Business Growth?

Business Systems, Content Marketing, Education, Generating Sales, Investing In Yourself, Permission Marketing, Social Media, Story, SuccessLeave a comment

I want to talk about the big lie that limits your business growth. People are always looking for the magic bullet, the easy button, something simple that they could do that’s going to change the course of their business. The lie people tell themselves is, “If I could just….“. People ask themselves this question all…

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Why Your Story Matters? Marketing Is Easy and Strategy Is Hard!

Branding, Content Marketing, EMail Marketing, Generating Sales, Marketing Tips and Tools, Story, Success, Thought Leadership, Writing ContentLeave a comment

I want to let you know that your story matters. And how you tell it can be a subtle difference between marketing and a strategy. Marketing is easy; strategy, not so much. The reason I bring up this topic is I had a conversation with a client, actually maybe a past client. It’s hard to…

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What Is a Marketing Strategy and Should You Want One?

Communication, Content Marketing, Generating Sales, Instagram, Sales, Success, WebsitesLeave a comment

Today I want to talk about marketing strategy and why you should want one. I was talking with a client. I do a lot of one-on-one coaching and somebody contacted me and wanted to learn how to market themselves better. So during the discussion, she said, “Hey, I’ve got about 100 followers on Instagram, and…

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How-To Simplify Your Marketing – What Would Mr. Rogers Do? WWMRD

Branding, Client Expectations, Content Marketing, Entrepreneurship, General Marketing, Information Marketing, Perfect Customers, Success, Thought Leadership, Value PropositionLeave a comment

It’s a Beautiful Day… This past weekend, my wife and I watched a documentary. The title of the documentary was called “Won’t You Be My Neighbor?” Now some of you are saying, “Oh, that’s Mister Rogers!” and other people are going, “Huh?” Well Mister Rogers, Fred Rogers, had a TV show from the early ’60s…

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Creating 400 Podcasts with Purpose, Perspective, and Persistence

Branding, Business Tools, Communication, Content Marketing, Education, Generating Sales, Managing Change, Podcasts, Thought Leadership, Writing ContentLeave a comment

This post is to celebrate the 400th episode of the BACON Podcast. That’s right, 400 episodes. The Bacon Podcast was started back on November 2nd, 2014 right after the release of my first book, “It’s Not About You, It’s About BACON! Relationship Marketing in a Social Media World!” But this Podcast was not always called…

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