How To Talk With Your Customers… Not At Them!

We all know that the cornerstone of growing a business has to deal with customers. We also want to increase sales. There are only really three ways to increase sales. Number one, get your current customers to repeat buy. Buy more of the same or other products. The second way is to raise prices. If…

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Which Social Media Platforms Are Right For Your Business?

Later this week, I’m teaching a three-hour social media bootcamp, and the goal of this bootcamp is basically to explain, in some detail, the primary social media platforms that everybody should or could be on. The first thing I want to state is that not every social media platform is right for everybody, and a…

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Are You Making Strides To Finish Strong In The Final Stretch?

Today is Labor Day, which is traditionally the end of summer and the beginning of fall, even though it’s not really fall. But, it’s kind of a big deal, at least from a business standpoint. So, let me ask you a question: Are you making strides to finish strong in the final stretch? So, what…

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Why Did Social Media Become So Anti-Social? STOP IT!

I want to start off with a story. I’ve been a musician pretty much all my life. As a matter of fact, at 10 years old, I started taking guitar lessons from a colonel at West Point Military Academy. We lived very close. My dad worked at the hotel there, which was on the base.…

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What Is The Power Of A “little c” and “Big C” And A “little b” and “Big B” For Your Business?

Your Business Story So I want to talk about the story of your business. Now, this is not for every business, because we all have varying degrees in the way that we sell, who our customers are, and what it is that we provide. So, I just want to lay out a couple of concepts…

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What Business Are You Really In? This May Surprise You?

What Business Are Your REALLY In? Can I ask you a question? Do you really know what business you’re in? What do you do for people? If you’re a contractor, you build houses, you replace furnaces or water heaters, or whatever. I mean, that’s pretty straightforward. If you’re an Internet marketer, web developer, SCO person,…

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Managing Your Messages – Are You Reaching The Right Audience?

The Cobbler Whose Kids Have Holes In Their Shoes I’ve said this before, but I am one of those cobblers whose kids have holes in their shoes. It’s taken me, oh, five years, to really go back and look at my website and say, “You know what? This is pretty outdated.” Now, I just did…

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I Can “C” Clearly Now – 3 Secrets That Will Help Grow Your Business

I want to start this blog with a little bit of an attitude of gratitude. Now when I started this blog six years ago I had a decent readership. When I started my podcast over two and a half years ago, my first month I got 100 listeners and I was blown away. It’s like totally…

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Good Things Happen When You Speak Your Audience’s Love Language

Love Feeds Love Today I want to talk about how good things happen when you speak your audience’s love language. You’re probably asking, “Okay, love language?” It can mean a lot of different things. What I’m talking about is speaking to your clients in the way that they want to be spoken to and getting…

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