What I Have Learned After Creating & Publishing 200 Podcast Episodes

Persistence Pays Off It’s been almost two years, two episodes per week and almost 100 podcast guest experts. That’s over 3000 minutes and over 50 hours of audio. That my friends, is a lot of content and a hell of a lot of work! Now, I am no John Lee Dumas (Entrepreneur On Fire) or Scott Smith…

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How-To Embrace Relationship Marketing To Expand Your Business

Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s really focusing on customer relationships and not just…

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How To Turn Disruption and Chaos Into Calm and Clarity

The Blue Ocean So how is it that disruption and chaos can cause calm and clarity? It seems like two counterintuitive things, but in reality disruption and chaos can cause calm and clarity. Have you read the book, The Blue Ocean Strategy, by Renée Mauborgne and W. Chan Kim? I love this book. It talks about that in the…

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It’s Your Reputation … You Should Own It! Especially Online!

Who Owns Your Brand? Let me ask you this. What is your most valuable asset? Now, most people will say, “Mm, it’s my house or my car,” and some of you may say, “It’s my health.” Your health is an incredibly valuable asset, but in business I think your most valuable asset is your reputation. The question…

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How To Generate More Profit By Creating Content Assets

Life is filled with beginnings as well as endings. This weekend I had the opportunity to MC (master of ceremonies) a local charitable event. I was blessed with the gift of gab (hence the reason I have a podcast – baconpocast.com).  Ironically, it rained on a cardboard boat race. The next day, I watched as my church had its last…

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