So, I have a question for you. Are you using LinkedIn for your business? If not, why not? Well, who’s on LinkedIn? I guess that’s the big question that everybody wants to know, and really, if you’re doing business with other businesses, so, you’re doing what we consider to be B2B networking, then LinkedIn is…
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My question for you today is: What is more important, a personal or business brand? A lot of people are struggling with this because everybody wants to promote their business, but it’s getting harder and harder to do. That’s because social media platforms, and really the internet in general, is a lot more focused on…
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Is it time for a rebrand? My question for you today is, “Is it time for a rebrand?” So, you have been in business for whatever length of time. I’ve been in business since 2001 in my current position, which is 16, going on 17 years. Over the course of that time, my business has…
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Flattery Or Plagiarism? You’ve probably heard the phrase that says that imitation is the highest form of flattery. But when imitation turns to plagiarism, it’s stealing and illegal. Now, I don’t plagiarize. I’ve made mistakes, but I’ve never plagiarized, that I know for sure. But, I was plagiarized a couple of weeks ago. Now, I’m…
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Invest In Yourself If you’ve been listening to my podcast or reading my blog for a while, you know I’m a huge advocate of investing in yourself. That means training. That means hiring coaches, getting programs, reading books, going to conferences, doing all of those things. Continually investing in yourself, so you can grow yourself…
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Facebook Anonymous So I just got back from my weekly Facebook Anonymous meeting. It’s kind of like AA for people on Facebook. You stand up and you say, “Hi, my name is Brian Basilico and I’m addicted to Facebook.” I’m just kidding. But I really think we need to start a group like that. When…
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I just published Episode 300 of the BACON podcast. It all started November 1, 2014, so in less than 30 days from now, it’s going to be three years old. It’s been a long and crazy trip, but it’s been fantastic. I’ve loved every single minute of it and I’m looking forward to what’s going…
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Certificates Of Appreciation One of the things I get asked about a lot is how I increase traffic to my website. Then the question is, why do you want to increase traffic to your website? Well, hopefully to make more certificates of appreciation. Now, what is a certificate of appreciation? One of my friends and…
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We all know that the cornerstone of growing a business has to deal with customers. We also want to increase sales. There are only really three ways to increase sales. Number one, get your current customers to repeat buy. Buy more of the same or other products. The second way is to raise prices. If…
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Later this week, I’m teaching a three-hour social media bootcamp, and the goal of this bootcamp is basically to explain, in some detail, the primary social media platforms that everybody should or could be on. The first thing I want to state is that not every social media platform is right for everybody, and a…
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