Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s really focusing on customer relationships and not just…
Details
One of the biggest assets you have in your business is data. I mean, we hear this talk about big data and all kinds of data. From a small business standpoint, there are some basic things you can look at that are really going to help you get your arms around what’s happening. The first…
Details
The Blue Ocean So how is it that disruption and chaos can cause calm and clarity? It seems like two counterintuitive things, but in reality disruption and chaos can cause calm and clarity. Have you read the book, The Blue Ocean Strategy, by Renée Mauborgne and W. Chan Kim? I love this book. It talks about that in the…
Details
Life Happens I was standing around talking with some friends the other day and I thought to myself, “You know, lately, I’ve been going to more funerals than weddings.” Many of my friends’ kids have gotten married and some of my friends have gone through their second marriages and so on. I don’t want to be a ‘Debbie…
Details
Try Something New! So I did something today that I have never done and it was INCREDIBLY SUCCESSFUL! I signed up for a texting service that gets people on my email list (and I have their text contact as well). I mentioned it during a speech and offered the audience a FREE PREMIUM worth $97 if they…
Details
Who Owns Your Brand? Let me ask you this. What is your most valuable asset? Now, most people will say, “Mm, it’s my house or my car,” and some of you may say, “It’s my health.” Your health is an incredibly valuable asset, but in business I think your most valuable asset is your reputation. The question…
Details
Do you ever feel like you are on a social media roller coaster? There are so many new platforms and the ones you already use are changing every day. People get overwhelmed with the choices and the changes. Many just give up, because they feel like they are wasting their time when not seeing the desired…
Details
Life is filled with beginnings as well as endings. This weekend I had the opportunity to MC (master of ceremonies) a local charitable event. I was blessed with the gift of gab (hence the reason I have a podcast – baconpocast.com). Ironically, it rained on a cardboard boat race. The next day, I watched as my church had its last…
Details
Do you ever feel like there are not enough hours in a day? Well “THERE AREN’T ENOUGH HOURS IN A DAY!” So what can you do? You can’t manufacture more, but you can get help to make the most of the ones you have! I want to let you inside one of my secret weapons,…
Details
Funnel Ball Do you guys remember funnel ball? Funnel ball is a game that is played at a park or playground. You throw a ball up into a basket-like thing and there is a funnel that the ball comes through and you get points based on where the ball comes out. You could get two, four, six, or eight points depending on whether…
Details