What Is More Fascinating On Social Media? Engagement Or Education?

Today, I want to ask you a question. That question is, what is more fascinating, interesting, and important on social media? Is it engagement, or is it education? I saw this post from one of my friends, Ally, on LinkedIn, and it was about quotes from content experts. One of the people quoted in there…

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How To Make Your Content Marketing Messages More Memorable!?

In my last Bacon Podcast Interview, episode 469, I had the pleasure to interview Jane Atkinson. Now, Jane is a speaking coach, and a very successful one at that. If you haven’t listened to it, I strongly suggest you do so, whether you plan to speak or not. In the middle of the interview, we…

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Why Are You Selling Dog Food To Cat People?

I have a question for you today. And that question is: Why are you selling dog food to cat people? Now, I know you are probably not selling dog food, and you probably don’t sell to cat people. But chances are, your business may be doing just that. Let me explain. Advertising Mindset So I…

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Why A Marketing Mind Is Better Than A Sales Script?

In business, in order for me to teach in my blogs, podcasts, masterminds, and all the things I do, I have to continue to learn, which means I have to invest time in learning how to do new things, and look at things from different perspectives. One of the ways I do this is by…

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Why Value Is Not About Being The Lowest Price But About The Best Fit?

Let me ask you a question. Have you ever had a client that, no matter what you did for them, just could not find the value in what you offered? They would complain, they wouldn’t be happy, they just did not see the big picture of what you were providing. We often associate this with…

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