Dewd, Pass Me That Joint … Venture!

Junior Varsity Way back in high school (I mean WAY BACK), JV stood for junior varsity. I loved playing football! When I was in middle school I was a bruiser middle linebacker. I realized when entering high school as a freshman that all of a sudden the kids were 5 to 6 inches taller and 50 pounds heavier than I…

Details

Do You Have A Sales Funnel?

Do you remember participating in science fairs as a little kid? There were all kinds of cool experiments involving magnets, paper and lots of other stuff. But by far the coolest experiment that always got everybody’s attention was the erupting volcano. It was pretty simple and you literally had one shot at it. You created a papier-mâché…

Details

Your Text Is Calling … And It Wants to be Copy-RIGHT!

I’m sure you have heard the phrase “A picture is worth a thousand words”, however, I am also sure, that if you just describe each picture with 1000 words, you will bore people to tears. Pictures and words work hand in glove … especially on the Internet. Ultimately, it’s the words that will convince people to buy or not to…

Details

Oh Look … Bright, Shiny Objects!

Are you a slave to beeps, bops, boops, dings, doubts, dees, does and the all-important vibrate? If so, you may be suffering from what is commonly known as Bright, Shiny Object Syndrome! This is not a new phenomenon; it’s been around since one of the first cavemen saw his neighbor making a fire. Those of us in business, who…

Details

Finding Your Ideal Client … Myth Or Mastery?

Which One Of These Things Is Not Like The Others? Santa Claus, Leprechauns, the Easter Bunny or the Ideal Customer. Obviously, the first three have holidays associated with them, so why does the ideal customer not have a holiday? Because every day is ideal customer day! My guess is that you celebrate your customers every time…

Details