Content First, Marketing Second – What Is Content Marketing?

You’re sitting in traffic or at a stoplight daydreaming about your trip to Mexico, a dream home or maybe that concert you are going to tonight…what happens next? Someone toots their horn, and you feel a mix of embarrassment and anger. People and businesses are constantly doing their best to get your attention, sometimes to wake you up…

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Did You Read That Email?

Come On Feel The Noise… How many emails do you get per day, per week, per year? My guess is too many. I get 100 per day and that’s down from 250 per day. I worked really hard to remove myself from email lists that I never subscribed to and others that have become irrelevant as of today! Email is…

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Brand of Brothas (and Sistas)

Do you or your business have brand? Of course they do. Can you verbalize it? Now, if I was to ask 100 of your customers what that brand is, what percentage of their answers would match yours? A brand is so much more than just a logo; it’s flavor, service, handshakes, uniforms, colors, smells, flooring…

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Why You Want To Use WordPress?

“If I had a hammer, I’d hammer in the morning!” You may be too young to remember this song, and I am not sure if there has been a remake of the 60’s hit by Peter, Paul & Mary. It was a song written by Pete Seeger that spoke of revolution and change a coming. Websites and the Internet…

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Crossing the Moat… What is Internet Marketing?

The Moat How romantic were the Knights of the Roundtable? They knew how to protect their domicile. They had a castle with big walls, and then they dug a moat (a big trench) around their castle. Why? To protect their people and to keep out intruders. Then, they built a drawbridge that could be raised or lowered based on what they wanted to…

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Bark Like a Dog or Quack Like a Duck

Do You Quack or Bark? You most certainly have heard the phrase, “If it walks like a duck and quacks like a duck…then it must be a duck.” A duck is very unique, docile and friendly enough to eat out of your hand at the park. Ducks quack. They are relatively harmless, unless they are swimming…

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Mass vs Silo Marketing

I am not going to go all religious on you, but have you ever considered the fact that there is one God and many religions (atheists and agnostics bear with me…there is a point)? If you follow the Bible, the Tora or the Quran, you (mostly) believe in a higher power, and you might even agree that…

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