Have You Tweeked Your Bull-Shi-Tometer Lately?

We all have them…  Our catch phrases, pitches, prognostications that help us make client feel comfortable that we know what the heck we are talking about. Can you show a customer where you give them value and a return on investment?  Can your product or service makes people feel better or make them money and prove it?…

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ROI = Raising Others Interest

Attention Advertising is dying because everyone can get it for free on social media… if you buy that I have a bridge I’d like to show you! I am still seeing tons of people who want to use social media but don’t understand it’s used. How many ads have you seen that promise you tens of…

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How’s Your Bucket?

What’s measured improves ― Peter F. Drucker But I want to take that a step further… What’s measured and evaluated, and acted upon, and measured again, and changed, and evolved…  IMPROVES! I see it all the time. People and companies treat online stuff like a brochure. They work tirelessly on the design, the wording, the paper,…

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How to Turn $125 into Over $2500… With A Local Chamber of Commerce

Being a golfer, I had the bright idea (after a solicitation phone call), to promote my business at two local golf courses by buying an ad on their score cards.  It was only $750 for a season. Surely one of my friends or fans would have said something to their golfing buddy (or two). After paying…

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A Hire Power…

Being a solopreneur is lonely. You are the doer, mover, shaker, tech support, accounting, janitor, networker, sales, marketing, and CEO (Chief Everything Officer). Having been a Fortune 100 employee, owning a company with 5 employees, and a one man band, I can tell you there are pluses and minuses to all levels. Being in a…

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I Won The Lottery Today…

No Really…  It’s Real So a trip to the local convenient store was better than usual today. Yes, I threw out a $10 bill with the hopes of not losing it, but I was pleasantly surprised.  There is an old joke that goes…  A man goes to heaven and tells God that he had a…

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3 Reasons NOT To Use Social Media

Pick Your Brains How many times have you gotten this call or gone out for this coffee??? “I just want to pick your brains…  How can I…” – Translation “I want some free advice to see if I can truly do this myself.”  If you are like me you have absolutely no problem with this.…

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Branding vs Banding

Which one of the 1000 messages that reached you today changed your life? Driving into Chicago to give a presentation last week, I was met with bumper to bumper traffic for over an hour and a half. Driving down the Eisenhower Expressway, I started to take in the landscape with each tap of the brakes.…

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