Invest In Yourself One of the things I had to learn to add to my business was investing in myself. How do you invest in yourself? Well, obviously through training courses and going to conferences, but one of my favorites is coaching. I’ve worked with a lot of different coaches, including a speech coach, a sales…
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Here Are A Few Of My Favorite Things… I want to talk about a few of my favorite things. Now, what I mean by, “Favorite things,” are software tools that I use to help me become more efficient in my business. Most of these are free, and one of them costs you ten dollars a month,…
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Persistence Pays Off It’s been almost two years, two episodes per week and almost 100 podcast guest experts. That’s over 3000 minutes and over 50 hours of audio. That my friends, is a lot of content and a hell of a lot of work! Now, I am no John Lee Dumas (Entrepreneur On Fire) or Scott Smith…
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Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s really focusing on customer relationships and not just…
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One of the biggest assets you have in your business is data. I mean, we hear this talk about big data and all kinds of data. From a small business standpoint, there are some basic things you can look at that are really going to help you get your arms around what’s happening. The first…
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The Blue Ocean So how is it that disruption and chaos can cause calm and clarity? It seems like two counterintuitive things, but in reality disruption and chaos can cause calm and clarity. Have you read the book, The Blue Ocean Strategy, by Renée Mauborgne and W. Chan Kim? I love this book. It talks about that in the…
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Life Happens I was standing around talking with some friends the other day and I thought to myself, “You know, lately, I’ve been going to more funerals than weddings.” Many of my friends’ kids have gotten married and some of my friends have gone through their second marriages and so on. I don’t want to be a ‘Debbie…
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Try Something New! So I did something today that I have never done and it was INCREDIBLY SUCCESSFUL! I signed up for a texting service that gets people on my email list (and I have their text contact as well). I mentioned it during a speech and offered the audience a FREE PREMIUM worth $97 if they…
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Who Owns Your Brand? Let me ask you this. What is your most valuable asset? Now, most people will say, “Mm, it’s my house or my car,” and some of you may say, “It’s my health.” Your health is an incredibly valuable asset, but in business I think your most valuable asset is your reputation. The question…
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Do you ever feel like you are on a social media roller coaster? There are so many new platforms and the ones you already use are changing every day. People get overwhelmed with the choices and the changes. Many just give up, because they feel like they are wasting their time when not seeing the desired…
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