Your Perfect Avatar Somewhere, hanging around the Internet and the world, are your perfect customers. They look a lot like you. They are also similar to your current favorite customers or clients; the ones who you love to take their phone calls or answer their emails. But how do you find more customers just like…
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A Well Deserved Break Last week I took a mini vacation from blogging, podcasting and many other things. I did this because I was at a conference, down in Atlanta, called NAMS (novice to advanced marketing systems). Some of you may not have called that a vacation, but to me I just need time to recharge my batteries and…
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Profit For The People One of the greatest feelings I get as a business person is when I help others make more money. That is the purpose of my business. I believe that marketing should always be an investment and never an expense. That is why I look at taking on new customers as a two way street…
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So, today our dog, Buddy Guy, had some issues. Kim (my wife) was home from work and the dog threw up. Then she made him a special dinner of hamburger and rice and he threw that up again. She was freaked (and justifiably so). Three years ago after throwing balls to him, he twisted his innards…
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Problem… “Have you ever been pretty darn desperate to attract some cash? I know I have been! In fact, after making $0 dollars for almost a year after starting online, I would have given my right leg to attract some quick cash.” “But what makes this really amazing is the fact that you don’ t have to…
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There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know. – Donald Rumsfeld Now, I am not trying to get political…
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I was speaking at Olivet Nazarene University recently, when it suddenly hit me … websites are not what they used to be. Back in the early days, websites were a series of pages that acted like an online brochure, or a web store. However now, in the words of Bob Dylan, “These times they are a changin’!”…
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8 Tracks and Reel To Reels Who remembers their first Sony Walkman or portable CD player? I don’t know about you, but I found it amazing that they could take a piece of stereo equipment that used to require an amplifier and speakers to work, and condense it down into a handheld device. Most of us take that for granted today,…
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Pea Soup I don’t know about you, but I am not a big fan of pea soup. Some people love it, but I just don’t. What I do know is that good pea soup starts with last week’s (or yesterday’s) ham bone. Now, most of us cut the ham off the bone and throw the…
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My first job was as a shoe salesman at Joe’s Shoes in Wheaton, Illinois. It was a small, family owned business that specialized in orthopedic shoes for kids and women’s extra large sizes. I was only 16 at the time, but I could see the benefits of having a niche in the shoe business. I…
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