We all have them… Our catch phrases, pitches, prognostications that help us make client feel comfortable that we know what the heck we are talking about. Can you show a customer where you give them value and a return on investment? Can your product or service makes people feel better or make them money and prove it?…
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Attention Advertising is dying because everyone can get it for free on social media… if you buy that I have a bridge I’d like to show you! I am still seeing tons of people who want to use social media but don’t understand it’s used. How many ads have you seen that promise you tens of…
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What’s measured improves ― Peter F. Drucker But I want to take that a step further… What’s measured and evaluated, and acted upon, and measured again, and changed, and evolved… IMPROVES! I see it all the time. People and companies treat online stuff like a brochure. They work tirelessly on the design, the wording, the paper,…
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A Hack Cost Me $10,000 It was a Great Idea… I would get a dedicated web hosting server and sell space to my current and new web clients for $15 a month (and get all my websites hosted for free). It was going GREAT! I was making $6000 to $9000 a year until… Trying to be…
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Being a golfer, I had the bright idea (after a solicitation phone call), to promote my business at two local golf courses by buying an ad on their score cards. It was only $750 for a season. Surely one of my friends or fans would have said something to their golfing buddy (or two). After paying…
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Being a solopreneur is lonely. You are the doer, mover, shaker, tech support, accounting, janitor, networker, sales, marketing, and CEO (Chief Everything Officer). Having been a Fortune 100 employee, owning a company with 5 employees, and a one man band, I can tell you there are pluses and minuses to all levels. Being in a…
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No Really… It’s Real So a trip to the local convenient store was better than usual today. Yes, I threw out a $10 bill with the hopes of not losing it, but I was pleasantly surprised. There is an old joke that goes… A man goes to heaven and tells God that he had a…
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Pick Your Brains How many times have you gotten this call or gone out for this coffee??? “I just want to pick your brains… How can I…” – Translation “I want some free advice to see if I can truly do this myself.” If you are like me you have absolutely no problem with this.…
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Which one of the 1000 messages that reached you today changed your life? Driving into Chicago to give a presentation last week, I was met with bumper to bumper traffic for over an hour and a half. Driving down the Eisenhower Expressway, I started to take in the landscape with each tap of the brakes.…
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