Patience or Pay-tense

Most all of us have done it…  You hit the pay now button and then you ask yourself, “Should I have done that?”.  You have done research and you think you have the right answer.  Then it shows up in your mailbox or inbox and you say…  “That’s not what I ordered, or thought I…

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The Difference Between Marketing and Relationship Marketing

Have you ever had someone call you who is so sure that their idea is so revolutionary that they feel you have to jump on board? Then they try to convince you TO do it because they feel your passion will be as strong as theirs? When I owned my recording studio, I was constantly…

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Customer Dis-Service

Being an internet marketing person, nothing kills business like no internet.  I only have two choices… Evil and the Lessor Evil.  Having tried them both, I chose the faster but less reliable one. I have called, emailed, tweeted, posted on their Facebook page and it’s obvious…  my $200 a month is a drop in a…

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Three Questions to Create Engagement?

Tough Questions? We all (well a few of us) make the assumption that …  “Build it and they will come” is no different than “Post it and they will like, comment and share”…  but will they? Then more importantly…  why do we care?  If you are writing a blog or generating new content in any…

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3 Ways Social Media is Going Anti-Social

Most all of us has done this…  you show up at the gates of a sporting event, and someone hits you up with an offer?  It’s happened to me at a golf event, golf outing, football, baseball, basketball, hockey game, concert, and more. Someone approaches you and offers an incentive to fill out a form.…

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The Disconnect Between What You Are Selling and What People Are Buying?

The Goldfish… You have been there (most of us who have kids know what I’m talking about).  Your family goes to a carnival or fair and your kid wants to play a game and win a prize!  After 5 tries and $10 or $20 your kid wins a goldfish…  “The Bestest Prize EVER!!!”  You spend…

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3 Questions About Your Social Media

Broadcast vs Visioncast What is your ultimate goal in business? If you are like most, you measure that through sales.  People say “My business is up (or down) 20% this year” or “My goal is to expand in new markets”. I want to ask you to look through that lens with a slightly different perspective.…

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3 Ways to Communicate Better with Customers

The Great Divide Greetings from Illinois.  The land of Lincoln, corn and more. We are not the flattest state in the union, but we are no Rocky Mountain High either.  I have had the pleasure of crossing the Rocky Mountains by car. It is both a beautiful and scary trip.  They are huge and create…

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Is SEO Your Door to Door Salesmen?

Some of you guys are probably too young to remember door to door salesmen (there were very few saleswomen back then). When the doorbell rang, it was more often than not a salesman. Back then we left the door unlocked and our friends and neighbors just walked in and announced themselves.  I remember my parents…

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What’s Your Most Important Asset?

You are in one of two camps… A business owner, or you work for one (yes stockholders count). The goal of business is really quite simple, but the execution is a much more difficult equation. The goal is to take in more money than you spend (I will let you in on a little secret……

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