The reports of my death have been greatly exaggerated. Mark Twain Every time another social media tool is added to the sandbox, it waters down the sand. Periscope, Meerkat and Vine are tools for video. There is Snip.ly for content, Sumo Me for connections and so many more where you can visit and spin your wheels. Most of us can barely handle the top…
Details
There is an ongoing joke about social media, “Kids are leaving Facebook in droves, because their mothers are logging in.” There is a lot of truth to that, but where are they going? They are jumping onto Twitter and Instagram. They love that short attention span theater and quick messaging platform. Twitter and Instagram are more one-to-one. They…
Details
Have you ever been to a networking event only to be cornered by one of these three types of people … the Sniper, the Schmoozer, or the Time Hog? The Sniper – This guy or gal runs into the room, shakes your hand, tells you their name and business and then asks you for a business card…
Details
I Always Feel Like … Somebody’s Watching Me Have you ever felt like you are being followed, especially on the internet? Well, YOU ARE! It’s those pesky little retargeting pixels. What’s a retargeting pixel? Let me explain. Facebook and other marketing websites use a small snippet of code called a retargeting pixel. When placed on…
Details
Did you know that the two most shared things on the internet today are kittens and bacon? They are even more popular than Kim Kardashian. So, you are probably asking yourself right now, “Who really cares?” Well, obviously those people who like kittens and bacon care (heck they are the ones sharing it, right?). If you are…
Details
We’ve all been there … listening to a presentation that sounds like Ben Stein talking about the quantum mechanics of growing grass. You don’t really want to be that person, do you? You want to WOW your crowd, engage them, and turn fans into fanatics. It all starts with understanding the basics of giving great presentations. You’ve…
Details
TRUE STORY – Somebody posted a video on Facebook of me playing guitar at church … that led to over $4000.00 in business (I will share the story at the end of this post). Video Killed The Radio Star I have to admit, I have a face for radio. As a matter of fact, I have…
Details
If I Had A Million Dollars… If I had a million dollars I’d build a tree-fort in our yard If I had a million dollars you could help It wouldn’t be that hard If I had a million dollars Maybe we could put a little tiny fridge In there somewhere We could just go up…
Details
Once upon a time, there was a small business owner who was struggling to find new customers. He had tried all of the advertising systems like Google and Yelp, yet he saw limited success at a high price. Feeling frustrated, he tried some online and self-paced courses, but found the time commitment was too much to mix into his busy…
Details
So What Does This Have To Do With Marketing? Everything… I think one of the hardest things to learn in marketing is empathy. Once you learn to walk in the shoes of your client and know their needs, fears, wants and desires, your heart starts to understand how to communicate with them and their audiences. Yes, I…
Details