3 Ways to Tell If You Have a Great Social Media Post

The answer is Likes, Comments, and Shares.  Next Question? I get those questions all the time.  How do I know when social networking is working for me?  What can I do to get more results? Why the heck am I still doing this?  The key to social media and social networking is being social, networking…

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The 4 Most Important Components to a Friendly Website

I’m sure you have read articles about websites that have the words Successful, Profitable, Searchable, Findable, or Killer in the title…  but Friendly Websites?  Com’on…  This is BUSINESS!  Let’s cut to the chase!  Every website has one of two goals… Friendraising or Fundraising.   I know in reality every website is based on both, but…

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5 Big Mistakes Made With Internet Marketing

In the dozens of presentations and classes I have given this year, there is a common theme to the questions I get.   There is a lot of conflicting information out there.  No one has all the right answers, but some have the right questions!  That question is, “Is spending all that time really worth…

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Social ME-dia vs Social Networking

Rockin’ Robots When I owned my recording studio, we did a lot of cool projects.  I remember one of my favorites was when we recorded the jingle and soundtrack to an animated show at The Enchanted Castle (a local Chuck E Cheese type Restaurant and Entertainment center).  By animated, I mean it was a bunch…

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Five Pages Every Website Should Have (Even One Pagers)

I cannot tell you how many phone calls, emails and web inquiries I get on my website or a client website from SEO companies who promise to make a website number one in Google.  I wish I had as many phone calls, emails and web inquiries that ask me “How can I communicate with my…

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Fishing for Clients…

When I was a little kid, I loved to go down to the local lake and fish.  Never to eat… just to catch and release.  I used a simple fishing pole, with a simple hook, which I would put wet bread on and tossed into the water. I was lucky enough to catch and release…

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Net-Working It… Three Ways Social Media Builds Business

Face-To-Face Networking is a dying art…  or at least that’s how some people treat it. It’s being monetized, sanitized and anesthetized to death.  There is speed networking (speed dating type networking), business after hours, BNI, and a thousand other iterations of trying to get people together to network. Networking is about getting business people together in a…

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“Trust Me”… Two Ways to Earn It!

Trust is not something you can buy, negotiate, or or circumvent.  It has to be earned.  Once earned, it has to be nurtured, maintained and re-earned with every transaction, interaction, and reaction. So you may get people to KNOW you, and they may even LIKE you after a certain amount of time, but getting them…

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The Microwave Effect…

Remember when you were a kid (I hope so), and you played tag?  It was a fun game where you were deemed “It” or became “It” once you were tagged.  It also included a safe zone that when you were standing in it or touching it, your were safe from being tagged “It”.  Where I…

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Honey Boo Boo Don’t Care….

Remember When History Was Uh… History? Remember the Good ol’ Days…  It was 2008…  The History Channel had programs about Romans, Egyptians, Mesopotamia, The Crusades and world history. The Discovery Channel had programs about planets, oceans, animals, technology and science.  A&E (Arts & Entertainments) focused on Picasso, Gershwin, Michelangelo, Snoop Dog, and well…  arts &…

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