How And Why To Build A Golden Rolodex

Some of you may be too young to remember this, but I, certainly am not. We used to have this thing sitting on our desk that flipped open. It would either pop open or maybe even roll back into the machine, and it had a little wheel on it. As you turned the wheel, it…

Details

Lessons Need To Be Learned But Are Wasted Without Action

I constantly try to tell people that every marketing piece that you do should end up having a goal, and that goal should be to have a human-to-human conversation. But the question is, what’s the experience in between? What kind of experience is your user having to get to that point? What are the impressions…

Details

Why Your Marketing Needs a Feedback Loop

Ever since I was 10 years old, I have been a musician. You may be a musician, too, or you may just be a music lover. I am sure you’ve been to a concert performance of some sort where you heard microphone feedback. Feedback is the high-pitched squeal that happens when a microphone gets too…

Details

How To Overcome The Story In Your Mind

I don’t know about you, but I subscribe to a lot of emails, I also get a lot of emails that I don’t subscribe to. Of course, they’re usually just pitches saying, “Hey, buy my thing.” And then there’s a followup email that says, “Hey, did you get the last email that I was trying…

Details

How To Serve Up Great Content With Marketing Systems

I have a question for you. Do you treat your marketing systems more like a vending machine or a restaurant? A vending machine is pretty simple. People put money in, they get something out, generally overpriced. Usually, it’s candy, cookies, chips, drinks, or whatever. A vending machine has to be strategically placed, and you’re hoping…

Details

How to Overcome FEAR with Content Marketing HOPE

Our Noisy World We’re living in a noisy world. We’re living at gigabit speeds, a world of rapid change. Back in the ’70s, we used to see between 500 to 1,500 ads per day. In 2020, we see between 5,000 and 10,000. That means messages are coming at us at a rapid speed. Our TVs…

Details

Top 5 Big Mistakes Big Businesses Make On LinkedIn

Today, I want to talk about the five biggest mistakes big businesses make on LinkedIn. This also applies to small businesses, and even solopreneurs. The first thing I will assume is that you have a business page on LinkedIn. The second thing I will assume is that some (if not all) of your employees have…

Details