Getting Heard… Above the Noise?

Being a musician, I have played in bands since I was 10 years old and I have run sound for many others.  There is a reason that you have amps, speakers, mixing consoles, mics and more.  You try to mix the sound so that everything sounds evenly blended. When something needs to be featured (like…

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Out with the New… In With the Old

Sometimes we spend so much time trying to grab the brass ring…  we forget to enjoy the pony ride! I grew up on the east coast… and no trip to the Jersey Shore was complete without a carousal ride. There were usually 2-3 circular rows of horses, chariots and other animals like giraffes that you…

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Networking… Social Media’s Secret Weapon!

Social Media is often treated as a panacea… the new frontier… the 2nd coming of advertising, but that CANNOT be further from the truth.  please allow me to explain a different take on it! How many of you remember “Up With People“?  Their website describes them as “Up with People is a global education organization…

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What’s Your Brand? – Part 3

I am honored to give so many presentations to so many diverse groups. For some reason, I get numerous requests from local Rotary Clubs. They are some of the most friendly, giving and fun people that I have ever met… but they are hungry to learn about the hot topic of Social Media and I…

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What’s Your Brand? – Part 2

Social Media Branding and Your Business Today, I met a client at Starbucks who sells and leases commercial real estate, he asked “How can I use Social Media to promote my business?”.  I told him that “You don’t use Social Media to promote your business…  you use it to promote you!”.  I continued… “Your Social…

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What’s Your Brand? – Part 1

What’s a Brand? Branding means a lot of things to a lot of people.   A well know version is sticking a hot iron with a rancher’s logo on the back end of cattle, so they can identify them as theirs.  There is also  ‘Business Brand’ which could include a name, logo, slogan, and/or design…

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Do You Choose a Guru or an Expert? Neither…

Two of the best things I have done lately is adopt and ‘Awesome’ dog, and get a library card. Part One –  The Puppy! People originally said that  Buddy Guy was lucky to find a forever home like ours. He is loved, spoiled, and adored by friends and neighbors, but truly WE are the lucky…

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Social Media Marketing… Writes & Wrongs

Internet Marketing For Your Business The landscape for businesses is ever changing.  People are getting more interested in using Social Media to promote and grow their businesses.  But don’t confuse USING Social Media as SUCCESSFUL Social Media. Some companies just dive in like… trying to assemble a gift on Christmas night… “I guess we didn’t…

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What’s New? That’ll Cost Ya…

Your trip to the doctor’s offices are never going to be the same. Gone are the days of the oral thermometer (and the rectal one I hope), write it down in the paper chart (designed just to make you wait for the results of the thermometer), and the beeper (designed to let doctors get out…

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