It Takes A Fulcrum! I was not much of a student in high school. There are very few things that I learned that I still use today, but I do remember one science class where my teacher talked about a fulcrum. A fulcrum is where you use one stone and a board to move another stone. It’s…
Details
Too Much Time On Your Hands? If you run a business, I seriously doubt it! There are pro-crastinators, but no amateur-crastinators? What’s up with that? Actually, they talk about pre-crastination in an article in Scientific American. “Pre-crastination is the inclination to complete tasks quickly just for the sake of getting things done sooner rather than later. People…
Details
Have you ever gotten those emails about being #1 on Google? I get playful once in a while and email back with, “Dewd … I am number one on Google. Search ‘Interactive Marketing’ and my web page shows up! Search my name and I own the whole first page! Search Bacon and I usually show up!” Now, it’s…
Details
I need to be honest with you (not that I was lying before). I was not motivated to write this blog. I am not in the mood, and I am not inspired. What could I write about that would inspire you when I was not inspired. But you know what? I have to do it! I have…
Details
4 TV Stations and 3 Radio Stations Back when I was a kid I had to walk uphill to school … both ways … barefoot! Just kidding, but really we only had 4-5 TV stations and limited radio stations. We had rabbit ears on our TV or an antenna on our roof (depending how far we were…
Details
Reach 1.3 Million People Want to learn how I have gotten over 1.3 million posts about my upcoming book The Bacon System (book number 4)? Read on! Getting To Know You My wife does not understand why I get on airplanes to go to Denver, Atlanta, LA, New Jersey or San Diego to go to conferences. I do…
Details
Say It Ain’t So? So some of you are thinking, “Brian … no!” but yes, I am talking about paying for advertising! Most of what I post, podcast and talk about are ways to get organic traffic to your website while avoiding paying for advertising. Sometimes paying for traffic and business just makes sense. I have a client who spends…
Details
Your Perfect Avatar Somewhere, hanging around the Internet and the world, are your perfect customers. They look a lot like you. They are also similar to your current favorite customers or clients; the ones who you love to take their phone calls or answer their emails. But how do you find more customers just like…
Details
A Well Deserved Break Last week I took a mini vacation from blogging, podcasting and many other things. I did this because I was at a conference, down in Atlanta, called NAMS (novice to advanced marketing systems). Some of you may not have called that a vacation, but to me I just need time to recharge my batteries and…
Details
Profit For The People One of the greatest feelings I get as a business person is when I help others make more money. That is the purpose of my business. I believe that marketing should always be an investment and never an expense. That is why I look at taking on new customers as a two way street…
Details