Is Your Marketing Like Sock Puppets?

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“My Father Was A Tailor…  Down in New Orleans.” Really he was a tailor in New York City. When I was a little kid he taught me how to sew. Some may say that sewing and dolls are for girls (not really), but puppets are for everyone! I loved making sock puppets, then I made…

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I Want To Give You All My Money Because…

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Having been in the audio recording business, I can’t watch a movie like most people. I am often so focused on the soundtrack (listening to the sound effects, mix of the music and such), that I miss some of the visual cues that director and other creatives intended me to catch. You may or may…

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Successophobia – Fear Not!

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When I was a little kid, shopping was a mortifying experience.  While all the other kids got to shop in the “Childrens’ Clothes”, I was redirected to the “Husky Department”.  Let’s face it…  I was fat. Call it genes, lifestyle, or whatever, my parents always did their best to make me feel important and special.…

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SCORE… Knowing Your Audience’s… Audience!

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Have you ever been surprised in business?  If not… then I’ll have what you’re having! It was a very cold and snowy morning last Tuesday. There were very limited expectations when I was asked to give a presentation to our local S.C.O.R.E. chapter about social networking.  When I showed up (15 minutes ahead of time because…

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The Perfect Audience…

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Many of you know I have a two man acoustic band named Dough! We have been playing together for almost 15 years. I had booked jobs for January and March, and then Mark informed me he needed a break. I called the place to let them know and they said “Could you do it solo?”, so…

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In the New Year Really New?

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It’s been a while since I have been to a water park. There is nothing better on a hot summer day. There are all kinds of rides where it feels like you are in control of the directions you are headed, but when you really look at it, you are really just going with the…

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