Most all of us has done this… you show up at the gates of a sporting event, and someone hits you up with an offer? It’s happened to me at a golf event, golf outing, football, baseball, basketball, hockey game, concert, and more. Someone approaches you and offers an incentive to fill out a form.…
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The Goldfish… You have been there (most of us who have kids know what I’m talking about). Your family goes to a carnival or fair and your kid wants to play a game and win a prize! After 5 tries and $10 or $20 your kid wins a goldfish… “The Bestest Prize EVER!!!” You spend…
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Broadcast vs Visioncast What is your ultimate goal in business? If you are like most, you measure that through sales. People say “My business is up (or down) 20% this year” or “My goal is to expand in new markets”. I want to ask you to look through that lens with a slightly different perspective.…
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The Great Divide Greetings from Illinois. The land of Lincoln, corn and more. We are not the flattest state in the union, but we are no Rocky Mountain High either. I have had the pleasure of crossing the Rocky Mountains by car. It is both a beautiful and scary trip. They are huge and create…
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Some of you guys are probably too young to remember door to door salesmen (there were very few saleswomen back then). When the doorbell rang, it was more often than not a salesman. Back then we left the door unlocked and our friends and neighbors just walked in and announced themselves. I remember my parents…
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You are in one of two camps… A business owner, or you work for one (yes stockholders count). The goal of business is really quite simple, but the execution is a much more difficult equation. The goal is to take in more money than you spend (I will let you in on a little secret……
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I have been running businesses for over 30 years, so I have a bit of experience, but writing a book made me feel like a novice. I look at people like Seth Godin, Chris Brogan, and other people I like and follow and I feel like a neophyte! Then I look in the rear view…
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We all pretty much all want the same thing with on-line marketing. We want to be heard above the noise, but not considered to BE THE NOISE. For me recently… writing a book was not enough stress, then you have to market it! What to do? Facebook? LinkedIn? Twitter? Pinterest? YouTube? Google+? Email? How about…
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Have you ever been to a convention? I am not talking about a political one (although the logic I am intending to show applies there also), but an industry one. The goal of a convention for the attendee is to expand their knowledge and horizons, while the goal of the organization is to present new…
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Some of you may be a bit to young to remember the band Blind Faith. Two of the heavy hitters (and rock legends) in the band were Steve Winwood and Eric Clapton. My band plays one of their hits “Cant Find My Way Home“. When it comes to internet marketing, that’s the way a good…
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