Change happens so fast in this new age of marketing that sometimes it goes unnoticed. With so many platforms, websites, tools and more at your fingertips, what can you and should you watch? Which ones are most important to you and your business? Where should you pay attention and what if they went away? Would that hurt…
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Let me save you from the suspense… The Future of Social Media is CHANGE! Some of us view this rapid pace of change as innovation in motion, while others look at it as “Death by 1000 cuts!” Having spent countless hours learning to adapt to all the daily updates to the current social networking sites, Embrace change.…
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People get very passionate on social media. One of the things I try to teach people is “If you want to polarize or tick-off 1/2 your audience… talk politics or religion.” Whether you are talking personal brand or business brand, you stir emotions that will attract or repel people. People sometimes push back by saying…
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We all have them… Our catch phrases, pitches, prognostications that help us make client feel comfortable that we know what the heck we are talking about. Can you show a customer where you give them value and a return on investment? Can your product or service makes people feel better or make them money and prove it?…
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Attention Advertising is dying because everyone can get it for free on social media… if you buy that I have a bridge I’d like to show you! I am still seeing tons of people who want to use social media but don’t understand it’s used. How many ads have you seen that promise you tens of…
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What’s measured improves ― Peter F. Drucker But I want to take that a step further… What’s measured and evaluated, and acted upon, and measured again, and changed, and evolved… IMPROVES! I see it all the time. People and companies treat online stuff like a brochure. They work tirelessly on the design, the wording, the paper,…
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A Hack Cost Me $10,000 It was a Great Idea… I would get a dedicated web hosting server and sell space to my current and new web clients for $15 a month (and get all my websites hosted for free). It was going GREAT! I was making $6000 to $9000 a year until… Trying to be…
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Being a golfer, I had the bright idea (after a solicitation phone call), to promote my business at two local golf courses by buying an ad on their score cards. It was only $750 for a season. Surely one of my friends or fans would have said something to their golfing buddy (or two). After paying…
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Being a solopreneur is lonely. You are the doer, mover, shaker, tech support, accounting, janitor, networker, sales, marketing, and CEO (Chief Everything Officer). Having been a Fortune 100 employee, owning a company with 5 employees, and a one man band, I can tell you there are pluses and minuses to all levels. Being in a…
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