My official title is Director of Direction. This begets everything from puzzled looks to full out belly laughs. I tell people I got this from working in the Department of Redundancy Department at my last corporate gig. Seriously, if you have ever worked at a large company, you know what I am talking about… we…
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Most all of us have done it… You hit the pay now button and then you ask yourself, “Should I have done that?”. You have done research and you think you have the right answer. Then it shows up in your mailbox or inbox and you say… “That’s not what I ordered, or thought I…
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Have you ever had someone call you who is so sure that their idea is so revolutionary that they feel you have to jump on board? Then they try to convince you TO do it because they feel your passion will be as strong as theirs? When I owned my recording studio, I was constantly…
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Being an internet marketing person, nothing kills business like no internet. I only have two choices… Evil and the Lessor Evil. Having tried them both, I chose the faster but less reliable one. I have called, emailed, tweeted, posted on their Facebook page and it’s obvious… my $200 a month is a drop in a…
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Tough Questions? We all (well a few of us) make the assumption that … “Build it and they will come” is no different than “Post it and they will like, comment and share”… but will they? Then more importantly… why do we care? If you are writing a blog or generating new content in any…
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Most all of us has done this… you show up at the gates of a sporting event, and someone hits you up with an offer? It’s happened to me at a golf event, golf outing, football, baseball, basketball, hockey game, concert, and more. Someone approaches you and offers an incentive to fill out a form.…
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The Goldfish… You have been there (most of us who have kids know what I’m talking about). Your family goes to a carnival or fair and your kid wants to play a game and win a prize! After 5 tries and $10 or $20 your kid wins a goldfish… “The Bestest Prize EVER!!!” You spend…
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Broadcast vs Visioncast What is your ultimate goal in business? If you are like most, you measure that through sales. People say “My business is up (or down) 20% this year” or “My goal is to expand in new markets”. I want to ask you to look through that lens with a slightly different perspective.…
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The Great Divide Greetings from Illinois. The land of Lincoln, corn and more. We are not the flattest state in the union, but we are no Rocky Mountain High either. I have had the pleasure of crossing the Rocky Mountains by car. It is both a beautiful and scary trip. They are huge and create…
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Some of you guys are probably too young to remember door to door salesmen (there were very few saleswomen back then). When the doorbell rang, it was more often than not a salesman. Back then we left the door unlocked and our friends and neighbors just walked in and announced themselves. I remember my parents…
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