Branding vs Banding

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Which one of the 1000 messages that reached you today changed your life? Driving into Chicago to give a presentation last week, I was met with bumper to bumper traffic for over an hour and a half. Driving down the Eisenhower Expressway, I started to take in the landscape with each tap of the brakes.…

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Is Your Marketing Like Sock Puppets?

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“My Father Was A Tailor…  Down in New Orleans.” Really he was a tailor in New York City. When I was a little kid he taught me how to sew. Some may say that sewing and dolls are for girls (not really), but puppets are for everyone! I loved making sock puppets, then I made…

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I Want To Give You All My Money Because…

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Having been in the audio recording business, I can’t watch a movie like most people. I am often so focused on the soundtrack (listening to the sound effects, mix of the music and such), that I miss some of the visual cues that director and other creatives intended me to catch. You may or may…

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Successophobia – Fear Not!

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When I was a little kid, shopping was a mortifying experience.  While all the other kids got to shop in the “Childrens’ Clothes”, I was redirected to the “Husky Department”.  Let’s face it…  I was fat. Call it genes, lifestyle, or whatever, my parents always did their best to make me feel important and special.…

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SCORE… Knowing Your Audience’s… Audience!

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Have you ever been surprised in business?  If not… then I’ll have what you’re having! It was a very cold and snowy morning last Tuesday. There were very limited expectations when I was asked to give a presentation to our local S.C.O.R.E. chapter about social networking.  When I showed up (15 minutes ahead of time because…

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