Why Hiring A Good Content Writer Is Great For Business

Spring is here. Spring has sprung. The trees are blooming, noses are running, and so am I! I’m finally back to jogging. It’s a nice, warm, 60 degrees here in Chicago. When I do my run, I have one path that I follow most of the time. I call it the Flashdance Girl, because when…

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How Your Website Is Like Taking Your Brain To The Bank

I don’t know what kind of business you’re in, but in the middle of a pandemic, businesses have been deemed either essential or non-essential. Essential generally means something to do with keeping people’s lives sustained. Essential businesses include transportation, medical, food, and banking. My wife works for a bank, but one of the things that…

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This Is Not Normal… It’s Okay

I hope you’re staying healthy and safe at this crazy time that we’re living through. I know it can be overwhelming. I don’t know if you’ve ever been on a plane where the oxygen mask drops, but it’s quite startling. Normally attendants will do their preflight safety checklist while the plane is moving out of…

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Your Mindset Matters – Posting Positive Messages Helps

Let me start off by saying I’m the farthest thing from a mindset coach. I do have a mindset coach. She helps keep me stay positive and focused on the right direction. One of the things that I do on a regular basis on social media to spread positive messages is a “Quote of the…

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Three Things Every Business Should Do During A Time Of Crisis

I’m sure by now you are aware that we are in the midst of a time of crisis and people are freaking out and panicking. Schools are closing, restaurants are closing, business is generally slowing down. It’s going to get worse before it gets better, but that doesn’t mean you have to panic. What it…

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Romeo, Oh Romeo? How Can I Pitch Thee? Let Me Count The Ways!

Face-To-Face Networking I don’t know about you, but I still find a lot of value in face-to-face networking. I like to get out at least once a week and go to a networking meeting. Meeting new people, learning about new businesses, and learning new things is exciting for me. There’s a lot of interesting people,…

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Embrace Disruption By Changing The Way You Think About Change!

Recently, we had a little bit of disruption here at the Basilico domicile. That’s got me thinking about how we can embrace disruption by changing the way we think about change. Broken & Fix It! A few months ago, our clothes dryer broke. It’s not like any of us love doing laundry, but, when your…

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Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up

Today, I’d like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you’re asking yourself, “Self, what does toilet paper have to do with online marketing?” I’ll explain, but first let’s look at the history of toilet paper. Have you ever noticed that toilet papers squares, are in…

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