What I Have Learned Over The Last 3 Years And 300 Podcasts

I just published Episode 300 of the BACON podcast. It all started November 1, 2014, so in less than 30 days from now, it’s going to be three years old. It’s been a long and crazy trip, but it’s been fantastic. I’ve loved every single minute of it and I’m looking forward to what’s going…

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5 Quick Ways To Actively Increase Your Website Traffic

Certificates Of Appreciation One of the things I get asked about a lot is how I increase traffic to my website. Then the question is, why do you want to increase traffic to your website? Well, hopefully to make more certificates of appreciation. Now, what is a certificate of appreciation? One of my friends and…

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How To Talk With Your Customers… Not At Them!

We all know that the cornerstone of growing a business has to deal with customers. We also want to increase sales. There are only really three ways to increase sales. Number one, get your current customers to repeat buy. Buy more of the same or other products. The second way is to raise prices. If…

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Which Social Media Platforms Are Right For Your Business?

Later this week, I’m teaching a three-hour social media bootcamp, and the goal of this bootcamp is basically to explain, in some detail, the primary social media platforms that everybody should or could be on. The first thing I want to state is that not every social media platform is right for everybody, and a…

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Are You Making Strides To Finish Strong In The Final Stretch?

Today is Labor Day, which is traditionally the end of summer and the beginning of fall, even though it’s not really fall. But, it’s kind of a big deal, at least from a business standpoint. So, let me ask you a question: Are you making strides to finish strong in the final stretch? So, what…

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Why Did Social Media Become So Anti-Social? STOP IT!

I want to start off with a story. I’ve been a musician pretty much all my life. As a matter of fact, at 10 years old, I started taking guitar lessons from a colonel at West Point Military Academy. We lived very close. My dad worked at the hotel there, which was on the base.…

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What Is The Power Of A “little c” and “Big C” And A “little b” and “Big B” For Your Business?

Your Business Story So I want to talk about the story of your business. Now, this is not for every business, because we all have varying degrees in the way that we sell, who our customers are, and what it is that we provide. So, I just want to lay out a couple of concepts…

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What Business Are You Really In? This May Surprise You?

What Business Are Your REALLY In? Can I ask you a question? Do you really know what business you’re in? What do you do for people? If you’re a contractor, you build houses, you replace furnaces or water heaters, or whatever. I mean, that’s pretty straightforward. If you’re an Internet marketer, web developer, SCO person,…

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Managing Your Messages – Are You Reaching The Right Audience?

The Cobbler Whose Kids Have Holes In Their Shoes I’ve said this before, but I am one of those cobblers whose kids have holes in their shoes. It’s taken me, oh, five years, to really go back and look at my website and say, “You know what? This is pretty outdated.” Now, I just did…

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