What Is a Marketing Strategy and Should You Want One?

Today I want to talk about marketing strategy and why you should want one. I was talking with a client. I do a lot of one-on-one coaching and somebody contacted me and wanted to learn how to market themselves better. So during the discussion, she said, “Hey, I’ve got about 100 followers on Instagram, and…

Creating 400 Podcasts with Purpose, Perspective, and Persistence

This post is to celebrate the 400th episode of the BACON Podcast. That’s right, 400 episodes. The Bacon Podcast was started back on November 2nd, 2014 right after the release of my first book, “It’s Not About You, It’s About BACON! Relationship Marketing in a Social Media World!” But this Podcast was not always called…

What Is The Perfect Marketing Strategy For Your Business? Part 5 – Telling Your Story

Buddy Guy – The Dog Let me tell you a quick story. About six years ago or so, we adopted a dog. We posted a picture of up on Facebook so people could name him, and they named him Buddy Guy. He’s around 100 pounds, a Black Lab, and I’m a Blues player, so it…

Standing Out From The Crowd By Just Being You!

Welcome to 2018 and the first post of the new year. I really hope you had an incredible 2017. Being the first episode, it’s time for all of us to get out of our pajamas, put on our big boy pants or big girl pants, and get to work. Except for those of us who…

Do You Know How To Manage Project Scope and Client Expectations?

Today, I want to talk about managing your client projects and client expectations. Now, let me ask you a question: have you ever had somebody come to you and say, “Hey, I’d love to sit down and have lunch with you. You got some time?” Usually what they’re really saying is, “Hey, I know you’re…

Should You Join Facebook Anonymous? “I Am Addicted To Facebook!”

Facebook Anonymous So I just got back from my weekly Facebook Anonymous meeting. It’s kind of like AA for people on Facebook. You stand up and you say, “Hi, my name is Brian Basilico and I’m addicted to Facebook.” I’m just kidding. But I really think we need to start a group like that. When…

How To Talk With Your Customers… Not At Them!

We all know that the cornerstone of growing a business has to deal with customers. We also want to increase sales. There are only really three ways to increase sales. Number one, get your current customers to repeat buy. Buy more of the same or other products. The second way is to raise prices. If…

Are You Making Strides To Finish Strong In The Final Stretch?

Today is Labor Day, which is traditionally the end of summer and the beginning of fall, even though it’s not really fall. But, it’s kind of a big deal, at least from a business standpoint. So, let me ask you a question: Are you making strides to finish strong in the final stretch? So, what…

Why Did Social Media Become So Anti-Social? STOP IT!

I want to start off with a story. I’ve been a musician pretty much all my life. As a matter of fact, at 10 years old, I started taking guitar lessons from a colonel at West Point Military Academy. We lived very close. My dad worked at the hotel there, which was on the base.…