What Is More Fascinating On Social Media? Engagement Or Education?

Today, I want to ask you a question. That question is, what is more fascinating, interesting, and important on social media? Is it engagement, or is it education? I saw this post from one of my friends, Ally, on LinkedIn, and it was about quotes from content experts. One of the people quoted in there…

How To Make Your Content Marketing Messages More Memorable!?

In my last Bacon Podcast Interview, episode 469, I had the pleasure to interview Jane Atkinson. Now, Jane is a speaking coach, and a very successful one at that. If you haven’t listened to it, I strongly suggest you do so, whether you plan to speak or not. In the middle of the interview, we…

Why Are You Selling Dog Food To Cat People?

I have a question for you today. And that question is: Why are you selling dog food to cat people? Now, I know you are probably not selling dog food, and you probably don’t sell to cat people. But chances are, your business may be doing just that. Let me explain. Advertising Mindset So I…

Why A Marketing Mind Is Better Than A Sales Script?

In business, in order for me to teach in my blogs, podcasts, masterminds, and all the things I do, I have to continue to learn, which means I have to invest time in learning how to do new things, and look at things from different perspectives. One of the ways I do this is by…

There Is An Easy Button to Success, But Can You Afford It?

  One of the things in business that people are always looking for is an easier way to do things. The better way to do things. They’re always looking for something new, but what they really what most is an easy button. Well guess what? I have one sitting right on my desk, and here…

LinkedIn Profile & How To Brand Yourself Better With It?

Today I’d like to talk about your LinkedIn profile. Now, chances are you have one, right? If you don’t, then get one. It’s really easy. Let me give you a couple of things to think about to get started. First and foremost, if you’re going to set up a LinkedIn profile, do it with a…

5 Main Reasons Why Marketing May Be Failing You?

I was watching TV and 60 Minutes came on, and there was this really interesting story about a couple in Michigan that made 24 million dollars on the lottery. Of course, you’re going, “Well, somebody won the big ticket.” No, they did it over years in small increments, and it was fascinating the way they…

How To Improve Business Relationships – 5 Easy Tips

How would you like to learn some easy tips about how to improve business relationships? Let me start with a story. Over the past six months, I’ve been really exploring how to prospect for new clients. One of the things I started doing in 2018 is create courses around LinkedIn. I went down that road…

What Will Be The Most Impactful New Marketing Trends For 2019?

Happy New Year As this year starts to come to a close, I want to take a second to reflect back on what happened last year. Now as far as my podcast goes (BaconPodcast.com), I had a blast. I had the chance to interview a whole bunch of CMO’s, CEO’s, CFO’s, a whole bunch of…