What Is More Fascinating On Social Media? Engagement Or Education?

Today, I want to ask you a question. That question is, what is more fascinating, interesting, and important on social media? Is it engagement, or is it education? I saw this post from one of my friends, Ally, on LinkedIn, and it was about quotes from content experts. One of the people quoted in there…

How To Make Your Content Marketing Messages More Memorable!?

In my last Bacon Podcast Interview, episode 469, I had the pleasure to interview Jane Atkinson. Now, Jane is a speaking coach, and a very successful one at that. If you haven’t listened to it, I strongly suggest you do so, whether you plan to speak or not. In the middle of the interview, we…

Why Are You Selling Dog Food To Cat People?

I have a question for you today. And that question is: Why are you selling dog food to cat people? Now, I know you are probably not selling dog food, and you probably don’t sell to cat people. But chances are, your business may be doing just that. Let me explain. Advertising Mindset So I…

Why A Marketing Mind Is Better Than A Sales Script?

In business, in order for me to teach in my blogs, podcasts, masterminds, and all the things I do, I have to continue to learn, which means I have to invest time in learning how to do new things, and look at things from different perspectives. One of the ways I do this is by…

Why Social Media Is A Bet You Can’t Win… What You Can Do About It?

Today I wanna talk about why social media is a bet you can’t win and what you can do about it.  A lot of people are betting their businesses on social media. I was in a client meeting where they were asking, how do we increase more sales from Instagram?  Well, you have to drive…

Faster – Better – Cheaper… Pick Two? Choosing The Right Customers For Your Business

Let me ask you a question: Have you ever had to fire a client? Now, I’m sure as business, you’ve been fired. It’s happened to all of us, right? Heck, as an employee I’ve been fired. But have you ever had to fire a client? It’s tough. Because we’re in business to make money, right?…

Are You Asking Yourself… The Reason I Am Doing This Is?

I’ve been in business for over 40 years, and over the last 18, 20 years I’ve been working in marketing other companies to their perfect clients. One of the first questions I ask them is, “Who is your perfect audience?” Now, I get one of two different answers. It’s either, “I can identify that person,”…

5 Main Reasons Why Marketing May Be Failing You?

I was watching TV and 60 Minutes came on, and there was this really interesting story about a couple in Michigan that made 24 million dollars on the lottery. Of course, you’re going, “Well, somebody won the big ticket.” No, they did it over years in small increments, and it was fascinating the way they…

What Helps Your Drip Email The Most? Great Content!

Today I want to talk about email. Not the stuff you get in your inbox, but the stuff you’re sending to other people’s inbox. Now, a lot of people think that email is dying, but it’s way far from the truth. As a matter of fact, it’s not going anywhere, especially in the immediate future.…