5 Main Reasons Why Marketing May Be Failing You?

I was watching TV and 60 Minutes came on, and there was this really interesting story about a couple in Michigan that made 24 million dollars on the lottery. Of course, you’re going, “Well, somebody won the big ticket.” No, they did it over years in small increments, and it was fascinating the way they…

What Helps Your Drip Email The Most? Great Content!

Today I want to talk about email. Not the stuff you get in your inbox, but the stuff you’re sending to other people’s inbox. Now, a lot of people think that email is dying, but it’s way far from the truth. As a matter of fact, it’s not going anywhere, especially in the immediate future.…

5 New Ways On How-To Use Audio & Video In Your Marketing

We all know that social media is a great content distribution tool. It’s a great way to get your content into the hands of your audience. But the first question you’ve got to ask yourself is where is your audience hanging out? Chances are if they’re consumers, they’re hanging out on Facebook. If they’re business…

Building an Effective Content Marketing Strategy

I want to talk about building an effective marketing strategy, especially when it comes to email. So, think about this for a second. A screwdriver is designed to do what? Turn a screw in. A hammer is designed to what? Pound in a nail. So, you can pound in a nail with a screwdriver, especially…

5 Common Mistakes People Make With Their Websites?

So, this year (2018) is winding down and the New Year (2019) is screaming at us, saying, “Get ready, get ready!” Hopefully, you have some time to kinda chillax over the holidays. Well, in this post, I want to try to get you to think about some of the things you can do to get…

The Big Lie That Limits Your Business Growth?

I want to talk about the big lie that limits your business growth. People are always looking for the magic bullet, the easy button, something simple that they could do that’s going to change the course of their business. The lie people tell themselves is, “If I could just….“. People ask themselves this question all…

Why Your Story Matters? Marketing Is Easy and Strategy Is Hard!

I want to let you know that your story matters. And how you tell it can be a subtle difference between marketing and a strategy. Marketing is easy; strategy, not so much. The reason I bring up this topic is I had a conversation with a client, actually maybe a past client. It’s hard to…

What Is a Marketing Strategy and Should You Want One?

Today I want to talk about marketing strategy and why you should want one. I was talking with a client. I do a lot of one-on-one coaching and somebody contacted me and wanted to learn how to market themselves better. So during the discussion, she said, “Hey, I’ve got about 100 followers on Instagram, and…

How-To Simplify Your Marketing – What Would Mr. Rogers Do? WWMRD

It’s a Beautiful Day… This past weekend, my wife and I watched a documentary. The title of the documentary was called “Won’t You Be My Neighbor?” Now some of you are saying, “Oh, that’s Mister Rogers!” and other people are going, “Huh?” Well Mister Rogers, Fred Rogers, had a TV show from the early ’60s…