Why Social Media Is A Bet You Can’t Win… What You Can Do About It?

Today I wanna talk about why social media is a bet you can’t win and what you can do about it.  A lot of people are betting their businesses on social media. I was in a client meeting where they were asking, how do we increase more sales from Instagram?  Well, you have to drive…

Faster – Better – Cheaper… Pick Two? Choosing The Right Customers For Your Business

Let me ask you a question: Have you ever had to fire a client? Now, I’m sure as business, you’ve been fired. It’s happened to all of us, right? Heck, as an employee I’ve been fired. But have you ever had to fire a client? It’s tough. Because we’re in business to make money, right?…

Are You Asking Yourself… The Reason I Am Doing This Is?

I’ve been in business for over 40 years, and over the last 18, 20 years I’ve been working in marketing other companies to their perfect clients. One of the first questions I ask them is, “Who is your perfect audience?” Now, I get one of two different answers. It’s either, “I can identify that person,”…

5 Main Reasons Why Marketing May Be Failing You?

I was watching TV and 60 Minutes came on, and there was this really interesting story about a couple in Michigan that made 24 million dollars on the lottery. Of course, you’re going, “Well, somebody won the big ticket.” No, they did it over years in small increments, and it was fascinating the way they…

What Helps Your Drip Email The Most? Great Content!

Today I want to talk about email. Not the stuff you get in your inbox, but the stuff you’re sending to other people’s inbox. Now, a lot of people think that email is dying, but it’s way far from the truth. As a matter of fact, it’s not going anywhere, especially in the immediate future.…

5 New Ways On How-To Use Audio & Video In Your Marketing

We all know that social media is a great content distribution tool. It’s a great way to get your content into the hands of your audience. But the first question you’ve got to ask yourself is where is your audience hanging out? Chances are if they’re consumers, they’re hanging out on Facebook. If they’re business…

Building an Effective Content Marketing Strategy

I want to talk about building an effective marketing strategy, especially when it comes to email. So, think about this for a second. A screwdriver is designed to do what? Turn a screw in. A hammer is designed to what? Pound in a nail. So, you can pound in a nail with a screwdriver, especially…

5 Common Mistakes People Make With Their Websites?

So, this year (2018) is winding down and the New Year (2019) is screaming at us, saying, “Get ready, get ready!” Hopefully, you have some time to kinda chillax over the holidays. Well, in this post, I want to try to get you to think about some of the things you can do to get…

The Big Lie That Limits Your Business Growth?

I want to talk about the big lie that limits your business growth. People are always looking for the magic bullet, the easy button, something simple that they could do that’s going to change the course of their business. The lie people tell themselves is, “If I could just….“. People ask themselves this question all…