How Do You Efficiently and Effectively Measure Success?

What IS Success? I just got back from Denver. I was speaking at a conference that I was invited to. On the plane ride back, I started thinking, “Okay, now, was this a successful trip?” Then I really started thinking. “But how do you measure success?” Success is an ever-changing thing. It’s an ebb and…

How-To Embrace Relationship Marketing To Expand Your Business

Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s really focusing on customer relationships and not just…

Building A Buzz? – The Anatomy Of A Successful Book Launch

Have you ever tried to market physical products? Many of us have info products, services or things that we do, but you may also have a physical product that you’re trying to market. I’m working on my 4th book. Actually, it’s going to be released this week, July 1st, 2016. If you’re reading this after that date, you…