How To Build A Powerful Brand With Passion, Purpose And Payoffs

Today I want to talk about how to build a powerful brand with passion, purpose and payoffs. If you’ve been following along for a while, you’ve heard of my dog, Buddy Guy, who’s a 100-pound black Lab. We’ve had some challenges lately. He’s getting older, and I used to take him on walks, and I…

What Is The Perfect Marketing Strategy For Your Business? Wrapping It Up

This is the final part in the series I’ve been doing called What Is The Perfect Marketing Strategy For Your Business? Today I want to wrap it up with a final story and some thoughts. We’ve covered the six major points, and if you haven’t listened to them, go back and listen on BaconPodcast.com, or…

What Is The Perfect Marketing Strategy For Your Business?

Your Perfect Marketing Strategy This is the beginning of an eight-part blog and podcast series, and I’m going to cover the overarching topic of “What is the Perfect Marketing Strategy For Your Business?” The reason it’s eight parts is that I’m going to give you a broad brush overview today and then dig into greater…

How To Use Email Marketing? The Money Is In The List!

It’s Now The Law… I thought I would revisit email marketing as a business tool to help you grow your business because I believe it’s one of the cornerstones that you need to run any successful business. I don’t care whether it’s local, national, or international. The reason is, when you have an email list,…

Is Email Marketing Dead? 5 Things To Know About Email Marketing!

So I hear this all the time: Email marketing is dead. Email is dead. Well, I’m here to tell you that that’s far from the truth. Why is that? Well, first and foremost let’s look at corporate America. We all know our millennials — our kids or ourselves — we want to text. That’s what we…

How Can Tools, Technology, And Techniques Impact Your Messages?

I’m in the business of helping people create, craft, and spread their messages. That’s achieved through the effective use of internet marketing. That’s what I do. But in the case of what’s happening today and what’s happened since I started my business in 2001, there’s been a lot of changes. There have been changes in…

Shift Happens… Start Finding New Ways To Maximize It

Today I’m kind of sad. I lost a really good long term customer, somebody I’ve been doing monthly maintenance on multiple websites and a whole bunch of other things for years. I got an email yesterday that said, “We’re here to inform you that we’re terminating your agreement as of the end of the month.”…

How Do You Efficiently and Effectively Measure Success?

What IS Success? I just got back from Denver. I was speaking at a conference that I was invited to. On the plane ride back, I started thinking, “Okay, now, was this a successful trip?” Then I really started thinking. “But how do you measure success?” Success is an ever-changing thing. It’s an ebb and…