Why Are You Selling Dog Food To Cat People?

I have a question for you today. And that question is: Why are you selling dog food to cat people? Now, I know you are probably not selling dog food, and you probably don’t sell to cat people. But chances are, your business may be doing just that. Let me explain. Advertising Mindset So I…

Why Value Is Not About Being The Lowest Price But About The Best Fit?

Let me ask you a question. Have you ever had a client that, no matter what you did for them, just could not find the value in what you offered? They would complain, they wouldn’t be happy, they just did not see the big picture of what you were providing. We often associate this with…

Start Treating LinkedIn Like Tinder… Make Your Profile Swipe Stopping

Business Dating App Today is April Fool’s Day, and I don’t want to throw any jokes at you guys, but instead I want to talk about thinking about social media in a slightly different way. What if you started treating LinkedIn like Tinder and make your profile swipe-stopping? Alright, so you may or may not…

Faster – Better – Cheaper… Pick Two? Choosing The Right Customers For Your Business

Let me ask you a question: Have you ever had to fire a client? Now, I’m sure as business, you’ve been fired. It’s happened to all of us, right? Heck, as an employee I’ve been fired. But have you ever had to fire a client? It’s tough. Because we’re in business to make money, right?…

Are You Asking Yourself… The Reason I Am Doing This Is?

I’ve been in business for over 40 years, and over the last 18, 20 years I’ve been working in marketing other companies to their perfect clients. One of the first questions I ask them is, “Who is your perfect audience?” Now, I get one of two different answers. It’s either, “I can identify that person,”…

How-To Inspire Your Customers To Buy From You?

Let me ask you a question. What inspires you? What gets you excited? What gets you uplifted? What gets you energized? Sometimes these are tough questions, but I do this thing every single day. In the morning, I do a quote of the day. At the end of the day, I do a caption contest.…

How-To Prospect For New Clients With Emotional Intelligence?

Have you ever thought about how to prospect for new clients with emotional intelligence? Now, I know a few of you are giggling, because you don’t think the words “emotional” and “intelligence” should be used in the same sentence, but it’s truly a thing. Emotional intelligence is the ability to recognize your own emotions and…

How To Improve Business Relationships – 5 Easy Tips

How would you like to learn some easy tips about how to improve business relationships? Let me start with a story. Over the past six months, I’ve been really exploring how to prospect for new clients. One of the things I started doing in 2018 is create courses around LinkedIn. I went down that road…

What Will Be The Most Impactful New Marketing Trends For 2019?

Happy New Year As this year starts to come to a close, I want to take a second to reflect back on what happened last year. Now as far as my podcast goes (BaconPodcast.com), I had a blast. I had the chance to interview a whole bunch of CMO’s, CEO’s, CFO’s, a whole bunch of…