How-To Inspire Your Customers To Buy From You?

Let me ask you a question. What inspires you? What gets you excited? What gets you uplifted? What gets you energized? Sometimes these are tough questions, but I do this thing every single day. In the morning, I do a quote of the day. At the end of the day, I do a caption contest.…

How-To Prospect For New Clients With Emotional Intelligence?

Have you ever thought about how to prospect for new clients with emotional intelligence? Now, I know a few of you are giggling, because you don’t think the words “emotional” and “intelligence” should be used in the same sentence, but it’s truly a thing. Emotional intelligence is the ability to recognize your own emotions and…

How To Improve Business Relationships – 5 Easy Tips

How would you like to learn some easy tips about how to improve business relationships? Let me start with a story. Over the past six months, I’ve been really exploring how to prospect for new clients. One of the things I started doing in 2018 is create courses around LinkedIn. I went down that road…

What Will Be The Most Impactful New Marketing Trends For 2019?

Happy New Year As this year starts to come to a close, I want to take a second to reflect back on what happened last year. Now as far as my podcast goes (BaconPodcast.com), I had a blast. I had the chance to interview a whole bunch of CMO’s, CEO’s, CFO’s, a whole bunch of…

Building an Effective Content Marketing Strategy

I want to talk about building an effective marketing strategy, especially when it comes to email. So, think about this for a second. A screwdriver is designed to do what? Turn a screw in. A hammer is designed to what? Pound in a nail. So, you can pound in a nail with a screwdriver, especially…

How-To Simplify Your Marketing – What Would Mr. Rogers Do? WWMRD

It’s a Beautiful Day… This past weekend, my wife and I watched a documentary. The title of the documentary was called “Won’t You Be My Neighbor?” Now some of you are saying, “Oh, that’s Mister Rogers!” and other people are going, “Huh?” Well Mister Rogers, Fred Rogers, had a TV show from the early ’60s…

I’ll Have What She’s Having… The Secret of Success

“I’ll have what she’s having.” Have you ever seen the movie, “When Harry Met Sally”? There’s a scene in the movie, and if you’ve seen it, you may or may not agree that it’s one of the most iconic scenes in film ever. Harry and Sally are sitting in a diner. They’re talking about relationships…

How To Effectively Deal With Difficult Clients?

So, let’s face it. Sometimes running a business is not all gumdrops and lollipops. It can be frustrating, right? So the question for you today is, have you ever had a client or a project that just did not go the way that you thought it would? Sure you have. Business filled with learning lessons.…

How to Increase Profits with Sales and Marketing Alignment

People constantly ask about how to grow their businesses. I often tell them, “You can increase profits by aligning your sales and marketing.” I happen to run a one-man operation. Maybe you run one with a complete sales team and a complete marketing team. Either way, it doesn’t matter. For some of you, this will…

What Is The Perfect Marketing Strategy For Your Business? Part 5 – Telling Your Story

Buddy Guy – The Dog Let me tell you a quick story. About six years ago or so, we adopted a dog. We posted a picture of up on Facebook so people could name him, and they named him Buddy Guy. He’s around 100 pounds, a Black Lab, and I’m a Blues player, so it…