Building an Effective Content Marketing Strategy

I want to talk about building an effective marketing strategy, especially when it comes to email. So, think about this for a second. A screwdriver is designed to do what? Turn a screw in. A hammer is designed to what? Pound in a nail. So, you can pound in a nail with a screwdriver, especially…

5 Common Mistakes People Make With Their Websites?

So, this year (2018) is winding down and the New Year (2019) is screaming at us, saying, “Get ready, get ready!” Hopefully, you have some time to kinda chillax over the holidays. Well, in this post, I want to try to get you to think about some of the things you can do to get…

How To Improve Your Business Growth? – Hunt vs Gather

Today I want to talk about your sales and business processes. In other words, I want to talk about how to grow your business by being either a hunter or a gatherer. Now, being a gatherer doesn’t necessarily grow business, but it can. But being a hunter, oh, they go find those new sales. “Onga-gadonga”,…

I’ll Have What She’s Having… The Secret of Success

“I’ll have what she’s having.” Have you ever seen the movie, “When Harry Met Sally”? There’s a scene in the movie, and if you’ve seen it, you may or may not agree that it’s one of the most iconic scenes in film ever. Harry and Sally are sitting in a diner. They’re talking about relationships…

How To Become A True Entrepreneur And Owning It?

Today, let’s talk about how to become a true entrepreneur and owning it. I spend a little time on Facebook, as I’m sure a lot of you do, and one of my friends posted a graphic. It got my attention. It said, “So, you don’t want to be involved in a pyramid scheme, you would…

Can Guilt Be Useful To Get People To Buy Something?

Years ago, I bought a magazine called the National Lampoon, which I’m not 100% sure if it’s still available now or not, but if it is, it’s probably digital. One of the most famous covers from this magazine was a picture of a dog and a gun to its head and the title of the…

How To Build A Powerful Brand With Passion, Purpose And Payoffs

Today I want to talk about how to build a powerful brand with passion, purpose and payoffs. If you’ve been following along for a while, you’ve heard of my dog, Buddy Guy, who’s a 100-pound black Lab. We’ve had some challenges lately. He’s getting older, and I used to take him on walks, and I…

What Is The Perfect Marketing Strategy For Your Business? Part 6 – Social Proof

Once again, we’re digging deeper into our perfect marketing strategy for your business. This post is about social proof. What I’m really talking about is social media. It Starts At Home You can have a story, but a story in a box does no good. Nobody sees it, nobody interacts with it, so having a…

What Is The Perfect Marketing Strategy For Your Business? Part 5 – Telling Your Story

Buddy Guy – The Dog Let me tell you a quick story. About six years ago or so, we adopted a dog. We posted a picture of up on Facebook so people could name him, and they named him Buddy Guy. He’s around 100 pounds, a Black Lab, and I’m a Blues player, so it…