Can Guilt Be Useful To Get People To Buy Something?

Years ago, I bought a magazine called the National Lampoon, which I’m not 100% sure if it’s still available now or not, but if it is, it’s probably digital. One of the most famous covers from this magazine was a picture of a dog and a gun to its head and the title of the…

What Is The Perfect Marketing Strategy For Your Business? Part 6 – Social Proof

Once again, we’re digging deeper into our perfect marketing strategy for your business. This post is about social proof. What I’m really talking about is social media. It Starts At Home You can have a story, but a story in a box does no good. Nobody sees it, nobody interacts with it, so having a…

What Is The Perfect Marketing Strategy For Your Business? Part 5 – Telling Your Story

Buddy Guy – The Dog Let me tell you a quick story. About six years ago or so, we adopted a dog. We posted a picture of up on Facebook so people could name him, and they named him Buddy Guy. He’s around 100 pounds, a Black Lab, and I’m a Blues player, so it…

What Is The Perfect Marketing Strategy For Your Business? Part 4 – Home Base – Your Website

We are chugging right along in this series of what is the perfect marketing strategy for your business. And this is the third main section. What we’re going to talk about today is building your home base. Now, in baseball, you can have as many hits as you want, singles, doubles, triples, whatever it is.…

What Is The Perfect Marketing Strategy For Your Business?

Your Perfect Marketing Strategy This is the beginning of an eight-part blog and podcast series, and I’m going to cover the overarching topic of “What is the Perfect Marketing Strategy For Your Business?” The reason it’s eight parts is that I’m going to give you a broad brush overview today and then dig into greater…

Social Media Emotions… Is It The Cocaine of Content?

Let me ask you a question. Have you ever gotten emotionally charged from a Facebook post? Well, of course, you have. We all have. If you haven’t, check your pulse, because that’s just what it does. It keeps us engaged by getting us emotionally charged. In an interview coming up with Brian Kinghorn, who teaches…

What Does Beer and Social Media Have In Common?

Let me ask you a question. What does beer and social media have in common? The answer to that question is you rent them both, and when combined can be very dangerous. What I mean by renting beer is you don’t necessarily own it. I’ll let you figure that one out, but as far as social…

Why Nobody Cares What You Say On Social Media Any More?

I want to talk about social media. More precisely, your social media. The question I have to ask is, why does anybody care what you have to say on social media anymore? And the real question is, do they? Well, yeah, they do. Well, some people do and some people don’t. The ones who identify…

NO… A Social Media Post Can’t You Make Money… and Here’s WHY!

Today I want to talk about social media. One of the questions I get all the time is, how do I post to make money? My answer today is, no, a social media post will not make you money, and here’s why. What I’ve Learned In Over 14 Years… What I want to cover is…