Building an Effective Content Marketing Strategy

I want to talk about building an effective marketing strategy, especially when it comes to email. So, think about this for a second. A screwdriver is designed to do what? Turn a screw in. A hammer is designed to what? Pound in a nail. So, you can pound in a nail with a screwdriver, especially…

5 Common Mistakes People Make With Their Websites?

So, this year (2018) is winding down and the New Year (2019) is screaming at us, saying, “Get ready, get ready!” Hopefully, you have some time to kinda chillax over the holidays. Well, in this post, I want to try to get you to think about some of the things you can do to get…

How to Increase Profits with Sales and Marketing Alignment

People constantly ask about how to grow their businesses. I often tell them, “You can increase profits by aligning your sales and marketing.” I happen to run a one-man operation. Maybe you run one with a complete sales team and a complete marketing team. Either way, it doesn’t matter. For some of you, this will…

What Is The Perfect Marketing Strategy For Your Business? Part 5 – Telling Your Story

Buddy Guy – The Dog Let me tell you a quick story. About six years ago or so, we adopted a dog. We posted a picture of up on Facebook so people could name him, and they named him Buddy Guy. He’s around 100 pounds, a Black Lab, and I’m a Blues player, so it…

What Is The Perfect Marketing Strategy For Your Business? Part 4 – Home Base – Your Website

We are chugging right along in this series of what is the perfect marketing strategy for your business. And this is the third main section. What we’re going to talk about today is building your home base. Now, in baseball, you can have as many hits as you want, singles, doubles, triples, whatever it is.…

What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data

Today is Memorial Day. It’s the day we remember our fallen soldiers who have given and paid the ultimate price for our freedom and so it’s a day of remembrance, but in this post, I’d like us to remember something else. We’re going down the road of our Perfect Marketing Strategy for business and this…

How To Use Email Marketing? The Money Is In The List!

It’s Now The Law… I thought I would revisit email marketing as a business tool to help you grow your business because I believe it’s one of the cornerstones that you need to run any successful business. I don’t care whether it’s local, national, or international. The reason is, when you have an email list,…

What Is The Best Way To Broadcast Your Content & Who Is Listening?

If You Make Them Choose, They Get Confused? I may be dating myself, but way back yonder when I was a youngster, we had very limited options to get our news, entertainment, and information. Believe it or not, we actually bought a bunch of encyclopedias, and that’s the way that we learned things, and every…

What Is The Power Of A “little c” and “Big C” And A “little b” and “Big B” For Your Business?

Your Business Story So I want to talk about the story of your business. Now, this is not for every business, because we all have varying degrees in the way that we sell, who our customers are, and what it is that we provide. So, I just want to lay out a couple of concepts…

Managing Your Messages – Are You Reaching The Right Audience?

The Cobbler Whose Kids Have Holes In Their Shoes I’ve said this before, but I am one of those cobblers whose kids have holes in their shoes. It’s taken me, oh, five years, to really go back and look at my website and say, “You know what? This is pretty outdated.” Now, I just did…