Why Your Story Matters? Marketing Is Easy and Strategy Is Hard!

I want to let you know that your story matters. And how you tell it can be a subtle difference between marketing and a strategy. Marketing is easy; strategy, not so much. The reason I bring up this topic is I had a conversation with a client, actually maybe a past client. It’s hard to…

How-To Simplify Your Marketing – What Would Mr. Rogers Do? WWMRD

It’s a Beautiful Day… This past weekend, my wife and I watched a documentary. The title of the documentary was called “Won’t You Be My Neighbor?” Now some of you are saying, “Oh, that’s Mister Rogers!” and other people are going, “Huh?” Well Mister Rogers, Fred Rogers, had a TV show from the early ’60s…

Creating 400 Podcasts with Purpose, Perspective, and Persistence

This post is to celebrate the 400th episode of the BACON Podcast. That’s right, 400 episodes. The Bacon Podcast was started back on November 2nd, 2014 right after the release of my first book, “It’s Not About You, It’s About BACON! Relationship Marketing in a Social Media World!” But this Podcast was not always called…

How To Be More Productive By Taming Your Technology

Monday was Labor Day, and that’s when I recorded the podcast that led to this blog. I saw a bunch of people on social media saying, “Hey, what are you doing today?” It’s like, “Well, I’m kind of working, doing a podcast.” But I was also doing some other stuff, working on some future presentations…

How To Become A True Entrepreneur And Owning It?

Today, let’s talk about how to become a true entrepreneur and owning it. I spend a little time on Facebook, as I’m sure a lot of you do, and one of my friends posted a graphic. It got my attention. It said, “So, you don’t want to be involved in a pyramid scheme, you would…

Can Guilt Be Useful To Get People To Buy Something?

Years ago, I bought a magazine called the National Lampoon, which I’m not 100% sure if it’s still available now or not, but if it is, it’s probably digital. One of the most famous covers from this magazine was a picture of a dog and a gun to its head and the title of the…

What Is The Perfect Marketing Strategy For Your Business? Part 5 – Telling Your Story

Buddy Guy – The Dog Let me tell you a quick story. About six years ago or so, we adopted a dog. We posted a picture of up on Facebook so people could name him, and they named him Buddy Guy. He’s around 100 pounds, a Black Lab, and I’m a Blues player, so it…

What Is The Perfect Marketing Strategy For Your Business? – Part 3 – Targeting New Customers

Past vs New Customers We’re in this series called What Is The Perfect Marketing Strategy For Your Business? For this third part, and we’re going to be talking about targeting new customers. Hopefully, you listened to the last one where we talked about examining your past customers. So what we want to look at is:…

How To Use Email Marketing? The Money Is In The List!

It’s Now The Law… I thought I would revisit email marketing as a business tool to help you grow your business because I believe it’s one of the cornerstones that you need to run any successful business. I don’t care whether it’s local, national, or international. The reason is, when you have an email list,…